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Watson & Pratts Local food shop. Lampeter & Aberaeron. Organic produce & bakery. Wholesale UK. Home delivery. Wales. is owned and run by Lucy Watson and Ben Pratt.

Formerly known as or The Organic Fresh Food Company, the business was renamed as in Autumn 2016. Based in Lampeter, west wales, is an independent food shop and much more. Comprising the shop, our own bakery, wholesale of organic fruit and vegetables, and a home delivery service throughout mid and South Wales, we offer a genuine alternative to the supermarket shop. Our history

is the latest incarnation of a longstanding organic presence in Lampeter. Like anywhere much has changed in the past forty years and we are no exception. In the 70s many of the organic pioneers came to west wales. Inspired by John Seymour and the drive for sustainable food production they established holdings here - some growing vegetables others milking cows. These pioneers were some of the first organic producers in the uk. As interest in organic food grew throughout Britain a pack house was established in Lampeter. And it got bigger and bigger. Supplying many of the supermarkets it expanded and soon was not only buying from organic producers throughout wales but also from Europe and beyond. As the supermarkets became more dominant in the nineties, it became increasingly difficult to supply into them based where we were. The decision was made to relocate Organic Farm Foods (as the business was known then) to Evesham in Worcestershire. What was left behind was a small local organic fruit and vegetable wholesaler and a small shop. The Organic Fresh Food Company was born. The business expanded as it established an organic vegetable box scheme and added to the range stocked in the shop. The current owners arrived at the end of 2011. On the 1st January 2012 we moved 50 yards into the two units that we currently occupy. Since then has grown from 11 employees to over 30. The ethos behind the shop has remained true to its organic roots. With a commitment to being an exceptional ingredient based food shop, for those that love to cook, we source carefully and widely. We also deliver to those unable to reach us in person with vehicles delivering throughout south and mid wales. Covering Cardiff and Swansea in the south and up to Newtown and Welshpool to the north - strives to give those further afield access to the same experience as walking into the shop. Wholesale

Supplying organic fruit and vegetables to other businesses is still a significant part of what we do. Using our own vehicles we deliver throughout mid and South Wales. Using overnight pallet couriers we cover the rest of the U.K. with pallets leaving each day. Certified organic by the soil association and sourcing primarily from organic growers within wales and on the Herefordshire borders we provide an ever changing array of the best that the seasons have to offer. In order to stock the full range of fruit and vegetables and to cover the leaner periods in the British growing season, we also import from Europe. Again working with well established organic growers in Italy, Spain, France and Holland we are able to bring the highlights of their seasons to our shop and to cafes, restaurants and box schemes throughout the uk. Bakery

At the end of 2013 we made the decision to not only sell food but to also start making it - the Lampeter bakehouse was born. Having freshly baked bread and handmade pastries available has transformed our offering in the shop, to those that order home delivery and to our wholesale customers.

In contrast to the cheesy offerings, that will be part of our Cheese & W**e event on November 13th, we will be sneaking ...
30/10/2026

In contrast to the cheesy offerings, that will be part of our Cheese & W**e event on November 13th, we will be sneaking Adam into the mix! He comes from The Baker's Pig Charcuterie, where they produce award-winning, air-dried, fermented & smoked meats, from their free-range heritage breed pigs.

Come and taste out the various meats, which will be the perfect addition to your charcuterie boards!

An important part of our Watson & Pratt’s offering is our Home Delivery Department. Both Lizzie & Nastia, who work so ha...
26/10/2026

An important part of our Watson & Pratt’s offering is our Home Delivery Department. Both Lizzie & Nastia, who work so hard to make sure that our lovely HD customers’ orders arrive on time, will be available during the Cheese & W**e event, to talk about what they can do to help you, if you are unable to pop into either of our shops. They are looking forward to meeting you….. and maybe stealing some of our shop customers!

Caws Teifi Cheese , Gwinllan Llaethliw Vineyard &  will be at our Cheese & W**e event on  November 13th & 14th! Friday: ...
25/10/2026

Caws Teifi Cheese , Gwinllan Llaethliw Vineyard & will be at our Cheese & W**e event on November 13th & 14th!
Friday: 1pm-5pm | Saturday 10am-2pm.

We can't wait to see you!

Hafod Cheese from  Holden Farm Dairy  is a firm favourite with our customers, probably our most local and best loved che...
24/10/2026

Hafod Cheese from Holden Farm Dairy is a firm favourite with our customers, probably our most local and best loved cheddar! Jenn & Becky will be joining us for our Cheese and W**e event on November the 13th & 14th. You will be able to taste out this rich layered classic cheddar and even speak to Emmanuel from **epeople, regarding which w**e he would recommend to accompany it.

Our staff love the vibe that Autumn brings; cosy nights in front of the fire, mulled w**e, winter walks & steaming hot c...
23/10/2026

Our staff love the vibe that Autumn brings; cosy nights in front of the fire, mulled w**e, winter walks & steaming hot chocolate! We also see our sales of garlic increase!

Personally am looking forward to sampling the El Vampiro de Pueblo, to really get in the mood for Halloween!

Willow will be holding another Herb Club here at Watson & Pratt's, Lampeter, tomorrow (Saturday)! So glad to hear that i...
23/10/2026

Willow will be holding another Herb Club here at Watson & Pratt's, Lampeter, tomorrow (Saturday)! So glad to hear that it is is totally booked out, as in the session Willow will be focusing on some herbs to support our immune system. The perfect timing to keep those winter colds at bay!

As usual there will be blind tastings, so that the attendees can really get to know the herbs and amazing native plants, that will aid them, as they learn about supporting themselves, as winter draws nearer!

As usual, there'll be tasting, drawing and medicine making - which might get messy this time!

Willow will also be encouraging people to plant one of the herbs that they encounter in this session…so not only will people will be leaving with herbal winter tonics, but also the roots or crown of a wonderful plant to start their own herbal area in their garden…!

Here at Watson & Pratt’s we love the relationship we have with our smaller producers, who work with such dedication and ...
22/10/2026

Here at Watson & Pratt’s we love the relationship we have with our smaller producers, who work with such dedication and commitment. Two of our firm favourites will be in to talk about their cheese making processes and taste out their delicious sheep’s cheese.
Make sure you pop in on Friday 13th to meet Harriet from Ffynnon Wen Farm & learn about the nuances of flavour in the Great White or Soft Joyce. Elen from Caws Crugmawr Cheese, will also be with us on Friday, tasting out the tasty soft and bloomy Elri. Exciting!

Make sure that you pencil your Cheese & W**e event into your diary, as you really won’t want to miss out! We have invite...
20/10/2026

Make sure that you pencil your Cheese & W**e event into your diary, as you really won’t want to miss out!

We have invited some of our amazing suppliers to join us on Friday 13th & Saturday 14th to advise, to taste out and chat about their delicious products!

This will be perfect opportunity to learn about some of our local producers, come and meet Phoebe from Caws Teifi Cheese & Connie from Dà Mhìle Distillery and Richard from Gwinllan Llaethliw Vineyard, who will be with us on both days.

This is your chance to quiz them about why they do what they do and how they started on their journey! And taste loads of products, to help you make your Christmas selections!

Beetroot comes in more than one colour! Blaencamel bunched golden beetroot has a beautiful deep orange colour, while cla...
19/10/2026

Beetroot comes in more than one colour!

Blaencamel bunched golden beetroot has a beautiful deep orange colour, while classic beetroot brings that familiar deep purple-red to your plate. Both are naturally earthy and sweet, and delicious roasted, grated into salads or added to soups.
Which colour will you choose?

Fresh Fish has arrived to Lampeter shop!We have in stock for you: mackerel, seabass, salmon, kipper, haddock and smoked ...
16/10/2026

Fresh Fish has arrived to Lampeter shop!
We have in stock for you: mackerel, seabass, salmon, kipper, haddock and smoked haddock, fish pie mix, and a newcomer - smoked salmon trimmings🙌🏻

Address

Unit 23, 24 & 25a, Lampeter Trading Estate, Tregaron Rd
Lampeter
SA488LT

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm

Telephone

+441570423099

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