We are a home delivery fresh fruit and vegetable service focused on helping Americans "eat the rainbow" to benefit from the vitamins, minerals and nutrients vital for optimal health. Each week we procure and pack colorful boxes of fresh produce and deliver them right to our customer’s doorsteps! Produce is hand-selected by our Registered Dietitian, choosing items that are rich in key nutrients for
management of chronic disease, prevention and wellness. We also offer weekly recipes and meal plans and share about the nutritional benefits of each item received, along with storage tips to keep produce fresh longer. Since 2016 we have delivered millions of pounds of fresh produce as Perfectly Imperfect Produce. We focus on rescuing fresh fruits and vegetables at risk of going to waste because they are a bit "imperfect" in the eyes of some, yet perfectly fresh on the inside. Our goal has always been to reduce food waste and improve healthy food access for all. We continue to serve this mission today with an even greater focus on improving health and wellness for Americans using the ‘medicine’ that was planted right here for us. We also offer bulk produce sales of "imperfect" fruits and vegetables and white label packing and delivery of fresh produce and pantry items.
