06/11/2026
June 10th- Strawberry reality
So much of social media is fake, staged, posed, or whatever you want to call it. So tonight lets get real. I, Gus, have no love loss with strawberries. It has been long known since I was little if you want to keep Gus happy keep him far away from the berry fields. So berries have always been my dad's thing and I help when asked but otherwise I'm hands off. Now about 3 years ago Tiffany jumped in and started helping and learning. She mainly runs the picking crew with my mom, but has shown interest in how the crop grows. So to watch both of them so defeated by the outcome of this years crop is heartbreaking. Right after we uncovered the berries, dormancy broke, and we end up with all that rain back in April. Things were acting as normal. Then in May for 12 nights dad ran the irrigation to frost protect and saved all of the blossoms and in turn, so did mom because at 66 they do most everything together. Things looked normal. Then in late May as we were in near drought conditions and we switched over the irrigation to putting on water instead of frost protecting. Things still looked normal. However, over the past week Dad and Tiffany both agreed something wasn't normal. Now add the the heat, humidity, and rain things just didnt pan out this year for us. Tonight as I got home Tiffany gave me an extremely impassioned speech which I will give you the cliff note version. "If someone actually knew what it took to grow strawberries at this scale they wouldn't say so many sh**** things." So lets be honest we didn't set our price we called the 3 largest berry farms around and asked what they were charging. Instead of undercutting them we fell in line. $7.50 was the going price. Now are we done for the season, I don't know? Our standard is high so if the berries don't survive the humidity, rain, and heat without soft spots, watery flavor, or any other imperfections then yes we will be done. I feel terrible for our customers our pickers and my family. However, this is reality and it happens way more than social media let's on. We will update Friday.