Liquor Mart and Deli

Liquor Mart and Deli Formerly Vic's La Fiesta Liquor and Deli, we are under new management as of 2016! Come in and see the LARGEST selection of alcohol in all of San Diego!

Liquor Mart & Deli in San Diego's Mission Valley offers over 25 Boar's Head sandwiches, house-made Philly cheesesteaks, breakfast options, salads, and desserts, all available for takeout or delivery. Enjoy a free 20 oz. fountain drink with any sandwich purchase. Explore our drink selection, including kombucha, energy drinks, Starbucks coffee, and a variety of craft beers, wines, and spirits. We al

so provide catering services with customizable sandwich platters, breakfast trays, salads, and drinks.

Dad deserves the good stuff. 🥃 From rare finds to premium favorites, we’ve got the perfect Father’s Day bottle waiting f...
06/16/2026

Dad deserves the good stuff. 🥃 From rare finds to premium favorites, we’ve got the perfect Father’s Day bottle waiting for you.

06/13/2026

From fresh-made sandwiches to ice-cold drinks, Liquor Mart & Deli has you covered. 🥪🍻

Grab lunch from our deli, stock up on beer, wine, and spirits, pick up snacks for the road, or find those last-minute essentials all in one stop.

Whether you're headed to the beach, the office, or home for the night, we're here to make it easy.

📍10497 San Diego Mission Rd, San Diego, CA 92108

Fresh, fruity, and made right here in-house! 🍓🫐Our Acai Bowl is the perfect way to cool down and fuel up. Stop by and gr...
06/11/2026

Fresh, fruity, and made right here in-house! 🍓🫐
Our Acai Bowl is the perfect way to cool down and fuel up. Stop by and grab one today!

Top shelf kind of night? 🥃Don Julio 70 Cristalino is waiting.Twice distilled and aged to perfection for 15+ months in Am...
06/08/2026

Top shelf kind of night? 🥃
Don Julio 70 Cristalino is waiting.

Twice distilled and aged to perfection for 15+ months in American white oak barrels, then carefully charcoal filtered to restore the crisp agave taste found in Blanco Tequila.

It can be enjoyed in classic cocktails, simply neat, or on the rocks. ¡Salud!

Come in and see the largest selection of alcohol in all of San Diego! 🍺🍷🥃📍 Liquor Mart & Deli10497 San Diego Mission Rd
06/05/2026

Come in and see the largest selection of alcohol in all of San Diego! 🍺🍷🥃

📍 Liquor Mart & Deli
10497 San Diego Mission Rd

Tonight’s plans?Hit the Club.(The sandwich, obviously.) 😏
06/03/2026

Tonight’s plans?
Hit the Club.
(The sandwich, obviously.) 😏

Hitting the road this weekend? 🚗☀️Start your day right with breakfast from Liquor Mart & Deli. We’re open early at 7 AM ...
05/29/2026

Hitting the road this weekend? 🚗☀️

Start your day right with breakfast from Liquor Mart & Deli. We’re open early at 7 AM with fresh breakfast sandwiches and hot Starbucks coffee. ☕🥪

"My favorite Deli in Mission Valley for 5 years now and I have brought new customers that love it here as well. 🫡 💯 s/o ...
05/26/2026

"My favorite Deli in Mission Valley for 5 years now and I have brought new customers that love it here as well. 🫡 💯 s/o to Pops."

Thanks for the love, Vincent J.!

05/24/2026

It’s Sunday, but the weekend isn’t over yet 😎
Swing by for cold drinks, fresh sandwiches, and last-minute Memorial Day essentials.

05/22/2026

Party invite? Don’t pull up empty-handed. 🍺🔥
Memorial Day stock-up starts here.

Address

10497 San Diego Mission Road
San Diego, CA
92108

Opening Hours

Monday 7am - 12am
Tuesday 7am - 12am
Wednesday 7am - 12am
Thursday 7am - 12am
Friday 7am - 1pm
Saturday 12am - 1am
7am - 1pm
Sunday 12am - 1am
9am - 11pm

Telephone

(619) 281-7304

Website

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