It's Only Natural Market

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It's Only Natural Market 🌱Middletown’s own natural grocery store specializing in fresh, local, organic foods & wellness supplements. Or come grab some lunch or smoothis from our cafe!
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In house supplements to fuel your health…Naturally.

🌱“Locally Grown, Naturally Known”🌱 We are proud members of Independent Natural Food Retailers (INFRA), a buying co-op that increases our purchasing power. We are able to offer you better pricing at the shelf on over 4000 items. These PRICE REDUCTIONS are ongoing. This, in addition to our INDEPENDENT CHOICE monthly sale flyer, adds up to great savings every day.

🧀 Fresh shipment of Rebel Cheese arrived! There’s been high demand for this delicious brand of nut milk cheese. Now we a...
10/29/2026

🧀 Fresh shipment of Rebel Cheese arrived!

There’s been high demand for this delicious brand of nut milk cheese. Now we are fully stocked with plenty of variety. Swing by and pick some up!

🍂 Chilly days, cozy meals, and fresh fall savings! 🍁As the temperatures drop, we’re bringing you seasonal favorites to w...
10/28/2026

🍂 Chilly days, cozy meals, and fresh fall savings! 🍁

As the temperatures drop, we’re bringing you seasonal favorites to warm up your kitchen and keep your pantry stocked!

🥧 Fall Baking Essentials: From organic pumpkin purée to pancake and baking mixes, it’s the perfect time to whip up something delicious.

🍲 Comfort Food Favorites: Cozy up with hearty homemade beef and bean chili, savory soups, and satisfying meals made with wholesome ingredients.

🌿 Seasonal Wellness: Explore savings on vitamins, minerals, herbal supplements, and other wellness essentials as we head into the colder months.

🛒 Plus, discover great deals on organic groceries, plant-based favorites, snacks, and everyday household essentials!

💚 Shop local, eat well, and enjoy the flavors of fall at It’s Only Natural Market!

📅 Deals available October 28 – November 10!

🕷️ Would you like to Trick-or-Treat early? 🍬 Halloween week is officially here! To celebrate the entire week, we are doi...
10/26/2026

🕷️ Would you like to Trick-or-Treat early?

🍬 Halloween week is officially here! To celebrate the entire week, we are doing a photo op with a prize for everyone to participate in! All you have to do is:

⚫️ Swing by with your Halloween costume anytime between now and Halloween night
⚫️ Take a selfie with Boneito 💀 our skeleton mascot.
⚫️ Upload to Facebook or Instagram, tag It's Only Natural Market in the photo, and help yourself to some free Halloween candy!

We can’t wait to see how creative you can be! 😆

🍁 Fall is here! And so are our weekly produce sales! Always fresh. Always 100% ORGANIC. 🌱 Our produce sales never end. S...
10/26/2026

🍁 Fall is here! And so are our weekly produce sales!
Always fresh. Always 100% ORGANIC.

🌱 Our produce sales never end. Stop by and discover all the savings this week at It’s Only Natural Market.

🌱 New keeper alert!This popular cracker has made it from our Discoveries shelf to finding a permanent home on our shelve...
10/23/2026

🌱 New keeper alert!

This popular cracker has made it from our Discoveries shelf to finding a permanent home on our shelves, thanks to you, our community! 💚

Say hello to Patagonia Provisions Toasted Cheeze organic crackers! They were such a hit they earned a place in our store indefinitely. “Delicious, nutritious, and responsibly sourced food” (patagonia.com).

Thank you Patagonia Provisions for what you do! Swing by sometime and taste the natural flavors of sustainability!

Have you seen the new ambiance 🤩To make your ION Cafe dining with us a little bit more festive we’ve gone ahead and upda...
10/16/2026

Have you seen the new ambiance 🤩

To make your ION Cafe dining with us a little bit more festive we’ve gone ahead and updated our seating area. Just a little something for our amazing community! 🌱

Swing by for breakfast, lunch, or a juice or smoothie sometime! We’d love to see you 😊

🍂 Fall is in full swing, and so are the savings at It’s Only Natural Market! 🍁As the temperatures drop, it’s the perfect...
10/14/2026

🍂 Fall is in full swing, and so are the savings at It’s Only Natural Market! 🍁

As the temperatures drop, it’s the perfect time to warm up with comforting meals, stock up on seasonal favorites, and treat yourself to something sweet!

🥣 Cozy up with Amy’s Organic Soups for the fall - or make mealtime easy with Amy’s Frozen Meal Bowls. Amy's Kitchen

🎃 Bring fall flavors into your kitchen with Simple Mills Baking Mixes, including Pumpkin Muffin & Bread Mix. Simple Mills

🍫 Satisfy your sweet tooth with UNREAL Chocolate Snacks, Lily’s Chocolate Bars for, and more delicious treats. Unreal

🌿 Refresh your wellness routine with savings on organic teas, probiotics, and natural wellness essentials as we head into the colder months.

🍿 Also, for your Halloween treats, try this awesome festive popcorn ball recipe!

🛒 Shop these deals October 14–27 at It’s Only Natural Market in downtown Middletown, CT!

💚 Shop local. Eat well. Save naturally.

Address

575 Main Street
Middletown, CT
06457

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 8pm
Sunday 10am - 6pm

Telephone

(860) 346-1786

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