03/15/2026
Develop your “eye” by identifying styles you like
Right after guys tell me that they’re just not “naturally stylish”, it's often followed up with:
“I just don’t have an eye for putting together outfits or knowing what looks good”
Here’s what I tell them:
“Ok. Is there anyone who’s style you think looks good? Something you think ‘I’d like to dress like that’, even if you don’t think you could pull it off. Maybe it’s a celebrity, a musician, an athlete? Even a fictional character. Some of my clients have mentioned James Bond or Tony Stark before.”
The guy will then list off a ton of men he thinks dresses cool. And then I like to point out that he just debunked his own assumption that he doesn’t have an "eye". He just showed me he can see and recognize great style!
Now, he might not know the why yet, and that's often the reason why guys tell me they don't have an eye. Understanding why is learnable.
But whenever you're working on a goal, it's important to identify and challenge stories you tell yourself. Whether it's that you don't have an eye for style, you're too busy to work out, or you're just a shy person. The stories we tell ourselves are often invisible barriers to keep us in our comfort zone.
WHAT YOU CAN DO TODAY: Take 5 minutes. List out 3 or more guys who style you think looks great and that is in the direction you’d like to go. Even if you don’t think you can pull it off, list it. It could be someone you know, a celebrity, or even a fictional character from a movie.