In 1997, Jay Yang, a native of Shanghai, China began his business with a group of highly educated young engineering professions (graduated from Ohio colleges) in Columbus, Ohio. Yang sold Chinese foods and daily grocery mostly to Chinese professors, graduate students, and visiting scholars who come to the state Ohio as the first generation immigrants. Yang named his business Columbus Asia Market (
CAM), after the goal where he put all his efforts to meet very unsatisfied grocery needs of Chinese immigrant families in central Ohio and also to serve as a window to introduce Asian food culture to Ohio Americans. Cam continued to develop and expand its customer base by catering to the needs of the shopper, which now included second and third generation Asian Americans as well as non-Asians. This outreach included expanding the product mix to include more than 10,000 items from China, Japan, Korea, Vietnam, Thailand, India, the Philippines, Indonesia, and many other Asian countries. Products such as dry food, snacks, noodles, bakery, sake, can food, on-site prepared food, kitchenware, Asian book, music, and cosmetics are sold with competitive prices. With more than 13,000 square feet, CAM now is the most comprehensive and largest modern Asian grocery store in central Ohio. Designed and operated by a group of highly educated young engineering professions, CAM demonstrated a good example of combining the modern technology and management system with the traditional Asian food industry. CAM established a strict quality control system. From the very beginning of product transportation through receiving, storage, packing and displaying on shelf, every step has been detailed to strictly follow the operation standards. CAM believes good customer service is paramount. It has been well known for its quick response to customer concerns. Because of the success in Columbus, CAM has opened its second store Cincinnati Asia Market in 2002 and its third store Cleveland Asia Market in 2005. In the past ten years, CAM is the destination store for Columbus Asian Americans. It is also a window of the Asian food culture for central Ohio Americans. Professors, students, adopted kids families, local residents all use CAM to meet their Asian food cooking needs. To best serve its customer, CAM only selects products from reputable suppliers. Its produce directly comes from California farms. Its meat products are ordered from Chicago. Its seafood is purchased from New York and Boston area. Current Columbus Asia Market, Cincinnati Asia Market, and Cleveland Asia Market are all located beside the main highway and inside the big shopping center with large-scale parking place. Their shopping environments are big, neat, and comfortable. Columbus Asia Market not only serves the customer, but also the community at large by promoting Asian food cultures, sponsoring cultural events and shows, distributing educational and informational materials, and contributing to local organizations and societies such as Asian Community Service, Tzu Chi Foundation and Ohio Contemporary Chinese School. It has worked with the Ohio State University Agricultural department to help promote high value agricultural products. As was designed ten years ago, CAM has been serving as a window to introduce Asian food culture to the American society in the Midwest area and also to help enrich the diversity of Columbus city life.
近年来，越来越多的新亚裔移民来到美国中西部的各个城市居住。可是，相对于东西两岸而言，中西部大中型城市中为亚裔服务的零售商业就显得十分单薄不足。原有零散的小型亚洲商店因受其家庭式经营方式的限制已逐渐满足不了大家的需要。不少人不得不驱车数小时前往芝加哥、纽约等大城市采购。
为方便中西部的亚裔家庭能够就近采购到各种各样的亚洲食品和日常用品，华欣的创办者于1997年在俄亥俄州哥伦布市开设了第一家华欣超市。而后，于2002年在俄亥俄州辛辛那提市开设了规模更大、更现代化的第二家华欣超市。 2005年，在俄亥俄州的克里夫兰市，华欣的第三家超市也开张了。
华欣自开业起就致力于运用现代化的经营方式将丰富多彩的亚洲食品和日常用品更好地介绍给中西部的广大亚裔。华欣的物流采用自主开发的软件系统管理，所有商品均有中英文明码标价。结算时使用条形码扫描系统，收据上细目明列，方便消费者查对及退换。华欣的员工都经过职业培训，熟悉操作流程和规章制度。
华欣在数年的营运中与一百多家位于加州，纽约，芝加哥的农场，食品厂和进口商建立了巩固的直接供销合作关系，最大限度地保证品种的多样和价格的平廉。华欣目前经营的商品包括中国大陆、香港、台湾、日本、韩国、越南、泰国、菲律宾、印尼等国家、地区的8,000种以上的产品。华欣的新鲜蔬菜水果从产地农场直接采购；新鲜猪肉由指定屠宰场选用小型生猪供应，每日由华欣员工切割分类出售；新鲜海鲜和活鱼保证常年供应，急冻海鲜多达200种以上。华欣还设有熟食部提供各色精致实惠小菜、卤味和烧腊。
华欣同时建立有严格的质量控制管理系统，所有的产品从运输、接收、入库、整理包装到陈列上架的每一个细节都有操作标准。各部门均建有保鲜库和冷冻库，所有产品都严格分类保藏，最大限度地保证产品的新鲜品质。华欣明文规定各部门员工严格把关，不允许质量不合标准的产品上架销售。凡华欣售出的商品，若有质量不符标准的，华欣包退包换。
现有的哥城华欣和辛城华欣均位于主要的高速公路和干道旁的大型商业中心内，交通十分便捷，并备有大型停车场。商场内环境宽畅，整洁，明亮。
华欣积极赞助当地社会的公益活动，尤其是当地亚裔团体的文化活动。
华欣的创办者希望华欣能成为一个介绍丰富亚洲食品文化的窗口。华欣的最终目标是成为美国中西部最受人喜爱的亚洲超市。
