High Roller Provisions

Home
United States
Christiansburg, VA
High Roller Provisions

Call Directions Website Contact the business

Local meats, Big Spring Mill, dairy, eggs, honey & handcrafted goods. Supporting farmers and makers across Virginia and the NRV.

We are Open:
⏰ Tues-Fri 12pm-6pm
⏰ Saturday 11am-6pm

10/31/2026

Happy Halloween from High Roller! 🎃🤠

We’ve got goodie bags waiting for y’all today, and one lucky shopper will go home with a FREE cowboy box!🥩

We’re here until 6 today! 🤎

10/28/2026

Stop by and shop with us this Saturday and grab a goodie bag! One lucky shopper will find a golden ticket in their bag and win a FREE Cowboy box that includes 8-10lbs of our pork and beef 🥩🤎

We’ll be open 11am-6pm
📍4 W. Main St. Ste. 110 Christiansburg, VA

10/24/2026

It’s a low & slow kind of weekend 🥶

Brisket, chuck roasts, short ribs & everything you need to put something good on the table this weekend!

We’re open till 6 today 🫶🏻

10/23/2026

We are in need of a couple more local egg suppliers to keep our cooler stocked regularly, since winter is slowing down our current farms egg production! 🥚

If you have eggs available in the christiansburg area or know someone who does please send us a message! 🐥🤎

10/19/2026

Laramie got two more besties because we clearly don’t have enough animals around here 🥴 but we can’t decide on names for the two little guys so please help, bonus points if they’re absolutely ridiculous 🤣

10/16/2026

Y’all spoke, we listened. The butter has officially downsized. We have 1lb and 2lb Amish butter rolls now available! ☺️🧈

10/14/2026

We’ve been a little quiet on here since our hamburger sale! Y’all absolutely overwhelmed us with orders, but we can’t thank you enough for helping us clear out some much needed freezer space! 🤎

It’s been a crazy couple of weeks, but today being 80° in October called for some much needed time with the cows and a reminder to slow down and enjoy the reason why we work so hard in the first place 🐄☀️

As always, thank yall for supporting us! 🫶🏻🫶🏻

10/08/2026

**ORDERS ARE CLOSED, THANK YOU SO MUCH FOR YOUR SUPPORT!! 🤎🤎**

🥩 GROUND BEEF SALE!

Well, we’ve officially run out of freezer space 😂

We’ve got more beef coming back from the processor, and we’re running out of places to put it all. So, we’re offering some pretty good deals on ground beef!

10 lbs — $95

20 lbs — $170

30 lbs — $210

That’s as low as $7/lb for our locally raised beef!

Everything is packaged in convenient 1 lb portions.

This is a one-time freezer cleanout special (unless we manage to get ourselves into this situation again 😂), so take advantage of it while you can!

Message us to claim a bundle or stop by High Roller Provisions!

10/07/2026

These ribeyes look soooo good 🤤
We restocked the beef and we also have cubed steak now!! Plus steaks, briskets and plenty of roasts!

Come raid the freezer! 🤎

10/03/2026

I read another turkey reservation post today basically centered around whether you love your family enough to feed them the “right” turkey on thanksgiving and I just think enough is enough.

Im all for telling people why your food is good, how it was raised and where it came from. What I don’t understand is why we have to convince people into thinking everything else is poison to sell yours.

If you’ve come into the store recently, you’ll notice our produce shelf is bare. Our garden is done and the local growing season is ending. Could I buy wholesale produce, put it in a cute basket, call it “farm fresh” and mark it up? Absolutely. But I refuse to do that.

And labels don’t always tell the whole story either. I’ve seen some very impressive “regenerative, grass-finished, superior” marketing from the same people buying questionable looking cattle and knowing nothing about it at the sale barn and taking them straight to the processor. That happens. Just like wholesale produce happens. Neither one magically becomes something different because somebody wrote a good facebook post about it.

And none of this means we don’t support other local farmers or producers, that’s literally a huge part of what High Roller is. Our shelves are full of products made and grown by other people and we’re proud to tell you exactly who they came from. That’s kinda the whole point. I just don’t want you shopping with us because I made you afraid or guilty to shop somewhere else. I want you here because you can trust what we tell you about where the food comes from and most importantly because it’s actually good.

That’s it. That should be the marketing strategy. No fear, no guilt, and no pretending. Just good food and being honest about where it comes from. There’s absolutely nothing wrong with buying from another farm, producer, or wholesaler. Just tell people that’s what you did. What bothers me is when the story gets changed somewhere between where the food actually came from and how it’s marketed to the customer.

Address

4 West Main Suit Unit #110
Christiansburg, VA
24073

Telephone

+15405058069

Website

http://highrollernrv.com/, https://linktr.ee/Highrollernrv, http://highrollernrv.com/the-blue-room

Alerts

Be the first to know and let us send you an email when High Roller Provisions posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.