Family owned and operated since 1951. In 1951 Ocal Gerwig took his love of farming to the Ashland community. With the support of his wife Mary and his six children, he turned the family barn into a flourishing grocery business. He concentrated on buying pork and beef from local farmers and raising his own livestock and vegetables. The business was known as O.O. Gerwig and Sons. In 1963 Ocal was tr
agically killed when a freight train struck the vehicle he was driving just a half a mile from his home. With a heavy heart and her husband’s memory, Mary continued Ocal’s entrepreneurial dream and grew the business. Still raising their own crops in the summer and buying from local farmers, the business soon outgrew the family barn. The signature “white barn” was born in 1969. Mary built a new building structured off of the "old barn," because of customers referring to the store as “the white barn,”Although it was a new building, the friendly atmosphere and love of the Ashland community never faded. Dennis and Cindy Gerwig took ownership in 1990 and continued the dream of his father. Dennis and Cindy both fought valiant fights against cancer and both were taken within 2 months of each other at the end of 2020 into January of 2021. Today the business is owned by Dennis Gerwig II, Ocal’s grandson and third generation owner. With the love of the Ashland community and continued support of local farmers, wholesalers and growers, Gerwig’s remains a staple in the Ashland business community. We at Gerwig’s pride ourselves in serving you, the customer, with all the best quality groceries, produce, and meat in the area. Your satisfaction is our priority!
