10/29/2026
Vitamin D is back in the store.
And it’s the version Dr. James always insisted on:
Vitamin D3 (5,000 IU) carried in extra virgin OLIVE OIL, not a seed oil.
Quick reason this matters: Vitamin D is fat-soluble, so every softgel has to be dissolved in an oil. Flip the bottle over and check “other ingredients” and you’ll often see sunflower, safflower, or canola oil.
We didn’t want that for our customers, so we brought back a D3 that uses extra virgin olive oil instead.
In this week’s podcast episode with Cherie Calbom, Lynn and I talk through what vitamin D does, why many people run low in the darker months, and what to check on any oil-based vitamin before you buy it.