The Health Shop, Rotorua

Call Directions Website

The Health Shop, Rotorua Another day, another chance to be healthy

"We're not just a shop, we're a destination"

Suppliers of foodstuffs (Including Organic) : Bulk and packaged dry foods, Gluten free and dairy free foods, Vegetarian foods, Dried and glace fruits, Nuts and seeds, Oils, Vinegars, Honeys and more...

Suppliers of Vitamins, Minerals and Herbal Supplements : From reputable companies like Thompson Nutrition, Nutralife, Doctor's Best, Now, Clinicians, Nature's Way, Good Health Products, Go Healthy, Nature's Sunshine, Radiance, Comvita, Solgar, BioTrace, Inner Health Plus, Silberhorn, Malcom Harker Herbals, KiwiHerb, Lifestream, Neocell, Nordic Naturals...

Also! Aromatherapy : Oils from Absolute Essential, Perfect Potion and Now

Homeopathy : Weleda, Naturopharm, Heel, and Life Force

Flower Remedies : New Zealand First Light Essences, and Bach Flower

Sport and Fitness : Amazonia, Nutra Organics, Balance Muscle Technology

Natural Skincare, Cosmetics, & Bodycare : Miessence, Couleur Caramel, Karen Murrell, Weleda, Trilogy, Antipodes, Honeycreme, Akin, Avalon, Giovanni, Thursday Plantation, Dr Bronner's, Sante, Andalou, Evolu, Dr Organics, Eco Tan by Sonya, Hope's Relief...

Wide range of Books, Tarot cards, CD's, Wheat bags, Copper bracelets, Amber beads and Salt Lamps

The Health Shop provides nutritional and dietary advice, and referrals for a range of services to help keep you healthy.

Not long now til berry season!! 🫐🫐🫐 Organic   powder and organic blueberry juice is available in-store & online at The H...
16/10/2026

Not long now til berry season!! 🫐🫐🫐
Organic powder and organic blueberry juice is available in-store & online at The Health Shop 💜

One cup of blueberries a day can improve vascular function, support...

15/10/2026
‼️Here we go again‼️ Natural Health Products Consultation - CLOSES 2 NOV 2026Please share and make your voices heard - L...
13/10/2026

‼️Here we go again‼️

Natural Health Products Consultation - CLOSES 2 NOV 2026

Please share and make your voices heard - Link in comments

The importance of reading a label and understanding the word "fragrance". It's not as simple as it sounds, and much more...
13/10/2026

The importance of reading a label and understanding the word "fragrance". It's not as simple as it sounds, and much more potent.

Toxic Terrain – Chapter 14, Part 5: Perfume and Cologne – The Chemistry of the Signature Scent

She has worn the same perfume for fifteen years. It is part of who she is. People recognise her by it. Her husband loves it. Her children associate it with her. She sprays it on her neck and wrists every morning. She sprays it before bed sometimes. She sprays it in the car. It is the smell of home.

Her son has asthma that started at three. He has eczema that flares in the winter. He has a persistent cough that no one can explain. She has taken him to doctors. They manage the symptoms. They do not ask about her perfume.

Her daughter has started sneezing every morning when she comes into her parents' bedroom. She has a rash on her neck that her mother thinks is from a new jumper. It is not the jumper. It is the perfume on her mother's skin.

Her husband has headaches that come on in the evening. He has never connected them to the scent in the room. She has never thought about the fact that her signature scent is in the air of her home, every day, for the whole family.

Here is what no one has told her.

Perfume is not one ingredient. It is a mixture of dozens to hundreds of chemicals, and the word "fragrance" on the label is a legal loophole. The manufacturer does not have to disclose what is inside. The perfume is applied to the skin, absorbed into the bloodstream, and released into the air that her children breathe. It is not just a scent. It is a chemical exposure that happens every day.

---

What Is Actually Happening

Perfume and cologne are among the least regulated cosmetics on the market. Under current legislation in most countries, the word "fragrance" or "parfum" on an ingredient list is allowed to conceal the specific chemicals it contains. The manufacturer is not required to disclose them. This is the same loophole described in Chapter 1, Part 2, but the concentration in perfume is far higher than in a scented candle or a laundry detergent.

A single bottle of perfume can contain between 50 and 300 individual chemicals. In some complex formulations, the number is higher. The industry calls these "fragrance accords" or "notes." The consumer calls them "the smell." The body treats them as chemicals.

The Main Categories of Chemicals in Perfume

Phthalates – Used as solvents and fixatives to make the scent last longer on the skin. The most common is diethyl phthalate (DEP). Phthalates are endocrine disruptors. They interfere with testosterone and other hormones. They are absorbed through the skin and inhaled from the air.

Synthetic musks – Used to give perfume its base note and its persistence. They accumulate in body fat and breast milk. They are found in the blood of adults and in the cord blood of newborns. They are persistent and bioaccumulative. Some are classified as potentially carcinogenic.

Volatile organic compounds (VOCs) – The molecules that carry the scent. They evaporate at room temperature and fill the air. They include limonene, linalool, and other terpenes, as well as aldehydes, ketones, and esters. When inhaled, they enter the bloodstream through the lungs. When applied to the skin, they enter through the skin.

Benzene derivatives – Some perfume chemicals are based on benzene, a known carcinogen. They are chemically altered in the formulation, but the body may convert them back to reactive metabolites.

Formaldehyde releasers – Some preservatives used in perfume release formaldehyde slowly over time. Formaldehyde is a known human carcinogen.

UV filters – Some perfumes contain UV filters to protect the fragrance from sunlight. These filters can be endocrine disruptors.

The Skin Absorption Pathway

The skin is not a barrier. It is permeable. Perfume is applied to the neck, the wrists, and behind the ears, all of which are thin-skinned areas with high blood flow. The chemicals in the perfume are absorbed into the bloodstream. They bypass the liver's first-pass metabolism, which means they circulate through the body in their active form.

A 2024 study found that phthalate metabolites were detectable in the urine of women within hours of applying perfume, and that the concentration was correlated with the frequency of use. The study concluded that "perfume is a significant and underrecognized source of phthalate exposure in women."

The Inhalation Pathway

When perfume is sprayed, the chemicals become airborne. The person applying it breathes them. Everyone in the room breathes them. The scent lingers on fabric, on furniture, on hair, on bedding. It is re-released into the air over hours and days.

A 2025 study of indoor air in homes where perfume was used daily found that VOC concentrations in the bedroom were significantly elevated, and that the concentration remained elevated for hours after application.

The Children's Exposure Problem

Children are not small adults. They breathe more air per kilogram of body weight. They are held against the adult's neck and chest, where the perfume is applied. They sleep in bedding that has absorbed the fragrance. They crawl on carpets and furniture where the fragrance has settled.

A child who is held by a parent who has just applied perfume is breathing the fragrance directly. A child who sleeps in a bed that the parent has lain in is breathing the residue. A child who lives in a home where perfume is used daily is breathing a low-level concentration of fragrance chemicals continuously.

A 2024 study found that children of mothers who used perfume daily had higher urinary levels of phthalate metabolites than children of mothers who did not. The study concluded that "maternal perfume use is a source of childhood phthalate exposure that has not been adequately considered."

The Asthma and Allergy Connection

Fragrance is one of the most common triggers for asthma and allergic reactions. A 2024 study found that fragrance sensitivity affects approximately 30 percent of the population, and that the rate is higher in people with asthma and eczema. The reaction can be immediate or delayed. It can be respiratory, dermal, or neurological.

The children of parents who use perfume daily are exposed to a trigger that may be contributing to their symptoms without anyone making the connection.

---

What Your Child's Body Is Experiencing

The Respiratory System – Asthma and Irritation

The VOCs in perfume are respiratory irritants. They trigger coughing, wheezing, and shortness of breath in sensitive individuals. A child with asthma who lives in a home where perfume is used daily is being exposed to a trigger every day.

A 2025 study found that children with asthma had more symptoms on days when fragrance exposure in the home was higher, as measured by air sampling.

The Skin – Contact Dermatitis and Sensitisation

Perfume applied to the parent's skin transfers to the child's skin during holding and cuddling. Fragrance chemicals are common contact allergens. A child who develops a rash on the neck or the face after being held by a parent wearing perfume may be reacting to the fragrance, not to something else.

The Endocrine System – Phthalate and Musk Disruption

Phthalates and synthetic musks are endocrine disruptors. They interfere with hormone signalling. Early-life exposure has been linked to altered reproductive development, early puberty, and metabolic changes. The exposure from a parent's perfume is small in a single contact. The exposure over a childhood is not.

The Nervous System – Headaches and Cognitive Effects

Some fragrance chemicals are neuroactive. They can cross the blood-brain barrier. They can trigger headaches, dizziness, and difficulty concentrating. A child who complains of headaches in the evening, or who is foggy after coming home, may be reacting to the fragrance in the air.

The Liver – The Detoxification Load

Phthalates, musks, and VOCs are processed by the liver. They use the same Phase I and Phase II pathways that process everything else in this series. Every added stream reduces the room available for everything else.

Children's Unique Vulnerability

Children are not small adults. They breathe more air. They have thinner skin. They are held close to the source. They sleep in bedding that has absorbed the fragrance. They have immature detoxification. And they are exposed every day, in their own home, by the person who loves them most.

---

The Client Who Did Not Know

A client I will call Claire lived in a suburban home. She had worn the same perfume for fifteen years. She sprayed it on her neck and wrists every morning. She had a bottle on her dressing table and a smaller one in her handbag. It was her signature. People recognised her by it.

Her son, age four, had asthma that started at three. He had eczema that flared in the winter. He had a persistent cough that no one could explain. She had taken him to doctors. They managed the symptoms. They did not ask about her perfume.

Her daughter, age six, had started sneezing every morning when she came into her parents' bedroom. She had a rash on her neck. Her mother thought it was from a new jumper. It was not the jumper.

The first weeks of change were hard. The perfume was part of her identity. She felt naked without it. She felt less like herself. She questioned whether she was being ridiculous. She almost decided that the asthma was unrelated and went back to wearing it.

I asked Claire one question: "What is in the air of your home, every day, that you put there on purpose?"

She had never thought about it.

We looked at the pattern. Perfume applied every morning. Sometimes re-applied before bed. The children held close after application. The bedding absorbing the fragrance. The bedroom where the children came in to wake her. The exposure was constant, and it was invisible because it smelled like home.

I suggested one change for the first month: stop the perfume. Do not replace it with a different scent. Just stop for four weeks. No other change.

Within three weeks, her son's cough had reduced. His eczema had begun to calm. Her daughter's morning sneezing had stopped. The rash on her neck had cleared.

By the second month, her son's asthma symptoms were better controlled. His inhaler use had dropped. Her husband's evening headaches had stopped.

Claire said: "I thought my perfume was just a smell. I did not know it was in the air of my house. I did not know it was on my skin. I did not know it was in my children's bodies. No one had ever told me that."

She did not stop being herself. She changed what she was putting into the air of her home.

---

Why This Feels Like Failure

You wear perfume because it makes you feel good. It is part of your identity. It is the thing people recognise you by. You wear it because you love it, and because it feels like care. You spray it before you hold your child. You spray it before you go to bed.

And then your child has asthma. Eczema. A cough that will not clear. And you blame yourself. You think you are a bad parent. You think you failed.

But the problem was never your love. The problem was that no one told you that perfume is a chemical product, not just a scent. No one told you that "fragrance" on the label can hide hundreds of chemicals. No one told you that the perfume on your skin is absorbed into your bloodstream and released into the air your child breathes. No one told you that the chemical on your neck is also on your child's face when you hold them.

The concern is not one spray. It is the accumulation of a daily exposure that runs across a childhood. The phthalates the child inhales today add to the phthalates from the vinyl floor, the plastic toys, the scented lotion, and the packaged food. The bucket is filling from a source that no one has identified because it smells like love.

But the problem was never your willpower. The problem was that no one told you: the signature scent is a chemical signature. And it is in the air of your home.

---

What Your Child's Body Is Actually Asking For

· I am not asking for a scent-free parent. I am asking for a scent that does not enter my body.
· I am asking you to notice what is on your skin when you hold me.
· Stop assuming that a smell is just a smell. A smell is a molecule, and the molecule is in the air.
· Start with the one you wear most. Give it four weeks off and see what changes.
· I do not need you to smell like a flower. I need the air in my home to be air.

---

One Practice to Try – This Week

If you wear perfume or cologne daily, try this for one week:

Take a break from the fragrance you wear most. Do not replace it with a different perfume. Just stop for one week. See what happens.

Do not apply fragrance before holding a child. If you do wear it, apply it after the morning cuddle, not before.

Do not spray perfume in enclosed spaces. Not in the car. Not in the bedroom. If you spray it, do it near an open window, and step away before breathing.

Wash the bedding more often if it has absorbed the fragrance. Fragrance lingers in fabric. Airing the bedding outside helps.

Ventilate the bedroom. Open the window for 15 minutes in the morning. The fragrance that has accumulated overnight will dissipate.

Notice what shifts.

Is your child's cough less frequent? Is the asthma better controlled? Has the morning sneezing stopped? Is the rash on the neck clearing? Are the evening headaches gone?

Not because you stopped caring about how you smell. Because you removed a daily chemical exposure from the air your child breathes.

---

The Question to Ask Yourself

Not "is perfume dangerous?" Not "should I never wear fragrance again?"

Ask yourself these three questions.

One: What fragrance do you wear every day? How often do you apply it? Where do you apply it?

Two: Is there a child in your home who is held close to you after application? Who sleeps in bedding that has absorbed the scent?

Three: Could you try one week without the fragrance you wear most, just to see what changes?

If you cannot imagine giving up the perfume, ask yourself: Is that a habit or a necessity?

---

This Series

Toxic Terrain is a free, public, ongoing series on environmental toxins and how they load your terrain.

You are reading: Chapter 14, Part 5 – Perfume and Cologne – The Chemistry of the Signature Scent

Coming up:

· Chapter 14, Part 6 – Cosmetic Preservatives: Formaldehyde Releasers

All 100% free. No subscription. No paywall.

---

The Lesson

The perfume was the smell of home. It was the scent people recognised. It was the thing that made her feel like herself. Nobody wore perfume in order to harm a child.

Perfume is also a chemical product. The word "fragrance" on the label can conceal up to 3,000 chemicals. The most common are phthalates, synthetic musks, and VOCs. They are absorbed through the skin and inhaled from the air. They enter the bloodstream. They circulate through the body. They are released into the air of the home, where the child breathes them every day.

The evidence linking perfume to cancer is not the point. The evidence linking it to asthma, eczema, allergic sensitisation, and endocrine disruption in children is the point. And the mother who wears it is the source that no one has suspected, because it smells like love.

Your child does not need a parent who smells of nothing. They need the air in their home to be air. And the first step is not a lifetime without fragrance. It is four weeks without the one you wear most.

---

Next: Chapter 14, Part 6 – Cosmetic Preservatives: Formaldehyde Releasers – what is in the lotion, the shampoo, and the makeup that keeps them from spoiling.

Mike Ndegwa | Natural Health Guide

Lifestream Calcium Natural is derived from natural, sustainable seaweed and enriched with 72 vital elements and minerals...
05/10/2026

Lifestream Calcium Natural is derived from natural, sustainable seaweed and enriched with 72 vital elements and minerals to support the bones, teeth, nerves and muscles that carry you upward and onward!

Available in-store & online at The Health Shop 🤩
https://thehealthshoprotorua.com/collections/lifestream

Wonderful   🤩100% Organic Noni Juice is available at The Health Shop!
03/10/2026

Wonderful 🤩
100% Organic Noni Juice is available at The Health Shop!

Available at The Health Shop 💛
02/10/2026

Available at The Health Shop 💛

HOMEOPATHY FOR WEAR AND TEAR OF JOINTS

After a certain age and, for example, in menopause, cartilage and the membrane around the bones (periosteum) tends to wear thin and not regenerate as fast as in younger individuals.
This is when we start hearing and feeling "clicks" and other worrying noises when we move and knees are very commonly affected.
A great remedy mix taken 2-3 times a day can help greatly:

Ruta: for cartilage
Calc Phos: for periosteum and bone strength
Calc Fluor for elasticity of tendons and tissues around the joints



02/10/2026

🌟 ON SPECIAL in-store & online at The Health Shop!! 🤩

Save $25 on Viralex Attack 60 capsules - Now only $46.95
Save $15 on Viralex Attack 30 capsules - Now only $24.95

*only available while stocks last
promo not in association with meta

Address

1184 Eruera Street
Rotorua
3010

Opening Hours

Monday 8:45am - 5:30pm
Tuesday 8:45am - 5:30pm
Wednesday 8:45am - 5:30pm
Thursday 8:45am - 5:30pm
Friday 8:45am - 5:30pm
Saturday 8:45am - 2:30pm
Sunday 10am - 1pm

Telephone

+6473484883

Alerts

Be the first to know and let us send you an email when The Health Shop, Rotorua posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share