About us
The official page for Direct Action Everywhere- Nairobi, a diverse network of individuals committed to taking nonviolent direct action to end the exploitation and killing of all animals
Direct Action Everywhere is a network of animal liberation activists that started in the San Francisco Bay Area in 2013. Direct Action Everywhere’s mission is to empower activists to take strong and confid
ent action wherever animals are being denigrated, enslaved, or killed, and create a world where animal liberation is a reality. We are not afraid to push boundaries and even polarize the debate. We integrate the latest technology and most innovative research to most effectively advocate for the liberation of our animal friends. And we use the power of an open and welcoming community to make all of us more inspired and confident activists. As a culture, we must open our eyes to the violence that is happening behind closed doors everywhere. We must open our eyes to the common feelings that all animals feel, the common fears that we all fear. "Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue. It seeks so to dramatize the issue that it can no longer be ignored." (Martin Luther King, Jr., Letter from a Birmingham Jail)
DxE is a platform, not an organization. Anyone who takes action in accordance with these principles - notably, species equality - is part of DxE. We are animals, and we believe that every animal (human or non-human) has an equal right to be safe, happy, and free. And we will create that world in one generation. We create spaces where activists can feel supported, understood, and empowered. Nonviolent Direct Action. We directly challenge the systems that leave animals in cages and chains. Truth. There are times in history when uncomfortable truths must be said; we will say them. Systems. We seek to change, not just individual behavior, but the rules of the game. Empowerment. We make each other stronger. We build each other up. And we teach one another to be the best and most effective activists we can be. The Animals' Perspective. We push ourselves to amplify the victims' voices, and to act as the animals would, if they could.
