19/08/2024
Facebook has introduced a monetization program tailored for Kenyan content creators, enabling them to earn money through in-stream ads on videos and reels. This initiative is a significant step forward for the local creative community, providing a structured and accessible way to generate income from their content1.
Here are the key details about Facebook's monetization features in Kenya:
In-Stream Ads on Facebook and Instagram:
Creators can now earn revenue from in-stream ads that appear before, during, or after their videos on both Facebook and Instagram.
These ads offer an effective way for advertisers to reach their target audience without disrupting the viewing experience.
To be eligible, creators must have at least 5,000 followers, be over 18 years old, and maintain at least five active videos on their page.
Facebook Ads on Reels:
Creators can monetize their Reels content on Instagram by allowing viewers to send virtual gifts as a form of appreciation.
Viewers can send these virtual gifts to creators while watching Reels.
Eligibility Criteria:
Creators must have more than 5,000 followers and be at least 18 years old.
They should also comply with the platform's partner monetization and content policies.
Institutions, businesses, and organizations can also qualify for monetization.
Monetization Policy:
Videos must attract a minimum of 1,000 views to start earning.
Rates for live and on-demand videos typically range from $0.01 to $0.02 per view.
This move by Meta (formerly Facebook) opens up new avenues for content creators, businesses, and entrepreneurs in Kenya to leverage social media platforms for financial gain.