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Seeragam - The Native Store

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Seeragam - The Native Store

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A Native Sustainable Store 🪴 that connects to authentic buyers 🛒

08/09/2026

Seeragam is now live!

Your favourite native foods and traditional essentials are now available to order online.

Enjoy an introductory discount of 9% on all orders until 13th September 2026.

From trusted farmers to your home, discover the goodness of native foods.

Shop online: www.seeragam.com

Seeragam — The Native Store

FarmToHome IntroductoryOffer

06/09/2026

Attended a two days training conducted by OFAI (Organic Farmers Association of India) on Organic Spice production System at Adimali (Idukki), Kerala. Had a great experience and learning with around 16 fellow agriprenuers/ natural farmers.

Visited Indian Cardamom Research center to understand the new progression and support they are able to do to farmers. So many insights and sharing by veterans in this field and understood deeply about cardamom farming and the difficulty farmers are facing in terms of natural farming of such spices. More than just visiting farms, such training programs combined with farm visits give us deep connection on why we are doing what we are doing.

Also, Do you know? Some crops like Chilli, cardamom involve heavy synthetic chemicals and cardamom grown from a natural farmer is so rare?

26/08/2026

Rajasthan Farm Visits - Day 4 🐪

As I mentioned in my previous post, I was initially hesitant about the idea of drinking and promoting camel milk. But understanding the lives of the camel pastoralists in Bajju gave me a completely different perspective.

With modern vehicles replacing camels for transportation, many pastoralists are finding it difficult to sustain them. So the community dairy started collecting camel milk and supplying it to Bikaner and the local market. They are also trying to create more value through camel milk powder, ghee, cheese, cookies and products made from camel wool.

They asked me to try camel milk. I expected it to be boiled and served in a cup, but instead they took me straight to a camel! 🐪 They literally milked it and gave me the fresh milk in a bowl.

It was slightly salty and surprisingly thick in my mouth, even though I was told camel milk has much less fat than cow’s milk. I also tried their products. The camel cheese was a very interesting innovation and tasted like regular cheese. The ghee, however, was quite different from what I am used to.

Then I met a man managing more than 400 camels! Not just for livelihood, he even adopts camels when others in the village can no longer manage them. His passion for camels and the biodiversity of Rajasthan was truly inspiring.

The community shared that the camel population has reduced drastically, by around 40%. Can we imagine Rajasthan without camels?

Perhaps finding sustainable uses and livelihoods around camels is not just about promoting camel milk. It may also be about helping pastoral communities continue caring for an animal that is deeply connected to Rajasthan’s culture, livelihood and biodiversity. 💚🐪

bajju bikaner biodiversity pastorallivelihoods communitydairy camelcheese

25/08/2026

Rajasthan Farm Visits - Day 3 🐄🐪

After our Aravalli visits, we returned to Udaipur and then travelled towards Bikaner. There, I heard about an ethical, community-owned dairy initiative through KCT College and my friend Saravanan.

When I heard that the community worked with both cow and camel milk, I was quite taken aback. Camel milk is becoming a trend in many places, and I initially wondered if this too was part of another “white revolution”.

From Bikaner, we travelled almost two hours to Bajju, a small rural village only about 40 km from Pakistan. This was the Rajasthan I had imagined as a child. Many pastoral communities live here. Families grow cluster beans, groundnuts, local wheat and grass for cattle feed, all in the desert sand.

The area depends heavily on livestock for livelihood. I did not see even one Jersey or HF cow. Most households have indigenous Rathi cows, which are suited to this harsh climate.

Earlier, these families had limited options for value addition and received very low incomes. After Aakriti and her team’s intervention, they are getting better opportunities. The milk is collected, processed and taken to the market, only after the calves are fed enough. ❤️

I understood something important. If farmers here cannot receive a fair price, indigenous cows and camels could slowly disappear, along with an important part of the region’s biodiversity.

One part of their work impressed me deeply. They are also slowly supporting farmers to move towards natural farming by initiating biogas installations at highly subsidised rates.

This visit reminded me that every rural community has its own ecosystem. Sometimes, solutions do not come from changing the people, the place or the indigenous breeds. They come from understanding, respecting and building value around what already exists. 💚

There is much more to share about the camels. Another post coming soon! 🐪🫶🏼

ethicaldairy communitydairy rathicow naturalfarming camelmilk

24/08/2026

Rajasthan Farm Visits – Day 2

Though I had travelled to Rajasthan before, this time felt completely different.

Growing up as a South Indian girl, Rajasthan always meant deserts, camels and very few species around. But this time, I saw a completely different Rajasthan! A two-hour drive from Udaipur took us through the lush and beautiful Aravalli Hills, surrounded by mountains, greenery and so many small farmers.

Rohit Bhaiya introduced us to Gulab Ji, who is truly precious to these hills. He has inspired and supported more than 300 small farmers to move towards natural farming. I kept wondering what kind of inspiration and influence he must have brought into their lives.

And Rohit Bhaiya stands strongly behind all these efforts. What a beautiful cohesion! One working closely with farmers at the grassroots, and another backing and supporting the entire effort.

One experience deeply stayed with me. Many women farmers here are leading the family finances, while some men lose their earnings to alcohol. I saw a farmer wearing a completely torn shirt and asked Rohit Bhaiya if he was a farm worker. He said, “He is the owner of the farm.”

I was literally taken aback.

A farmer struggling even for his basic needs is choosing to move towards natural farming. When I saw his farm with multi-cropping and very minimal natural inputs, I was deeply moved.

Why is Gulab Ji putting in so much effort? Why is Rohit Bhaiya supporting this work so deeply when he could simply focus on sales and processing? What inspires a farmer struggling for his basics to choose chemical-free practices?

Perhaps they all share one common purpose - love for nature, the environment and others.

This entire experience touched something deep in my Anahata. 💚

Behind every plate of food we so easily access from a store, there are countless stories, struggles and human efforts.

Are we truly aware of the journey our food takes before reaching us? 😊

aravallihills knowyourfarmer

23/08/2026

Rajasthan Farm Visits – Day 1

Meeting people who quietly create real change is always inspiring.

Rohit Jain and Julie Jain have done remarkable work in the rural and tribal belts of Rajasthan, especially among marginal and small farmers in the Aravali hills. Witnessing the impact at the grassroots was truly heartwarming.

From supporting farmers in their transition to organic farming, mentoring them throughout the journey, helping with natural fertilisers, collecting their produce, and then processing, cleaning and storing it with care . waah! The amount of human effort, patience and commitment behind every product is incredible.

This wonderful team has been with Seeragam from the very beginning of our journey. Over the years, we have been so happy to work with them and the farmers they support.

As a team, we feel truly grateful to collaborate with people who carry such high integrity, strong values and genuine commitment to farmers and the land. ❤️

Visiting some farmers along with them, experiences and lunch at their home are truly to cherish.

Sharing with you all the experiences, the support and the love we share together makes us feel so happy.

20/08/2026

Any guesses where I am right now for Farm visits?

Comment if you guessed it 😍

17/08/2026

It’s our Anniversary today!

8 years of Seeragam. Stepping into 9th year!
Honestly, when we look back, we realise this journey was never ours alone.

It belongs to the farmers who continue to grow chemical free food with courage, care and conviction. 🌱

It belongs to the veterans and stalwarts of the natural farming and traditional food movement. Those who walked this path long before it became a conversation, who taught us, inspired us and showed us that another way of growing and eating is possible. 🙏

It belongs to every customer who chose a naturally grown product, asked where their food came from, supported a small farmer, or simply believed in what we were trying to do. ❤️

It belongs to our team, who have stood by Seeragam through the good days, difficult days, mistakes, learning and everything in between.

And it belongs to every friend, family member, well-wisher, supporter and every person who has, in some way, been a part of this journey.

We may be growing slowly.
But we are growing together.

More farmers. More farms. More people choosing chemical-free food. More awareness.

That, to us, is the real celebration.

As we complete 8 years and step into our 9th, we carry immense gratitude for everyone who has walked with us so far.

Thank you for being a part of Seeragam.
This journey means more to us than words can explain. ❤️

With gratitude,
Seeragam Team 🤝

#2018 #2026

03/08/2026

🌽 Did you know?

India is blessed with rich seed diversity, with over 25 traditional native maize/ corn varieties grown across different regions.

Most of us have enjoyed popcorn with yellow corn kernels but have you tried making popcorn with indigenous native white maize? It’s a delicious, wholesome snack for the whole family!

🍿 Quick Homemade Popcorn
Heat 1–2 tsp cold-pressed coconut or groundnut oil in a thick pan. Add ½ cup native white maize, cover, and cook on medium heat, shaking the pan occasionally. Once the popping stops, season with rock salt or a spoon of A2 ghee and enjoy!

Bring back the joy of our native seeds and health and let your children and you enjoy them 🌾💚

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Address

#40/60 Comunity Hall Road, 2nd Street (West), , Bharathi Colony, Peelamedu
Coimbatore
641004

Opening Hours

Monday	7am - 8pm
Tuesday	7am - 8pm
Wednesday	9am - 8pm
Thursday	9am - 8pm
Friday	9am - 8pm
Saturday	9am - 8pm
Sunday	4pm - 8:30pm

Telephone

+919843644455

Website

http://www.seeragam.com/

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