Asda

09/06/2026

"The best service I have received in 40 years of going to an opticians" – that's what one customer said of optical colleague Emma from our Langley Mill store.

The customer got in touch with the store to thank Emma and to say how patient, caring and informative she was helping her choose a new pair of glasses. She said she would be telling all her family and friends about the wonderful customer service.

Emma said: "She had been elsewhere but said they hadn't been very helpful and just left her to it. I was just patient and kind with her, like I am with all our customers. Picking a pair of glasses is a big thing as you've got to feel confident and comfortable with them. It’s important that we give customers time and patience."

Optical manager Sarah said: “I have had many lovely comments about Emma. Many customers have told me how great she is and how professional she is. I am very lucky to have Emma in the optical team. She always goes above and beyond with her customer service and as a manager I could not ask for more.”

07/06/2026

Brat summer? No. Summerween 🎃☀️

07/06/2026

Sallyann from our Thurmaston store in Leicestershire saved the day for a customer who she spotted looking a bit lost trying to buy some underwear for his wife while she was in hospital – and she was so impressed that when she called in to thank Sallyann for her help she bought some more because she liked it so much!

Sallyann spotted the customer looking a bit overwhelmed in the store's George department, so asked if he was okay. He explained about his wife, so Sallyann took the time to help him find everything that he needed. She said: "The gentleman was in a bit of state and was panicking. He was on his way to see his wife with some of her underwear but he'd put a water bottle in the same bag and it had leaked everywhere! He just burst into tears. I gave a him a hug and told him not to worry and we would sort it.

"When the lady came into store after leaving hospital she came in to thank me which was lovely and to say that her husband had early onset dementia and would have been upset. She said she usually shops with a competitor but will be coming here from now on." Store manager Kajan said: "I am incredibly proud of the support and compassion Sallyann shows to our customers, truly living the Asda values in everything she does."

06/06/2026

New in cake edition 🎂

05/06/2026

Tag the friend who’s picking pizza 🍕

05/06/2026

Tiny hands or big custard cream? You decide 👀

05/06/2026

Tina from our Wolverhampton store has been holding fundraising events for Tickled Pink for years, but her next afternoon tea party will be an extra special one as it will be her first since finishing treatment for breast cancer.

Tina (pictured on the right) was diagnosed a week before Christmas last year following a routine mammogram and has since had surgery and radiotherapy treatment. She's a strong supporter of Tickled Pink, working alongside the store's community champion Angie, and often dresses up in pick tutus, wears pink wigs and has even had her head shaved to raise money. She said: "I'll be holding my next one on August 29 –and this year it's more personal. Tickled Pink is such an amazing good cause. It's been a bit of an emotional rollercoaster since I was diagnosed, I can tell you. Luckily I've had great support from Asda, my colleagues, friends and family, but I now feel privileged as I've beaten breast cancer."

Lynsey-Ann, Asda Wolverhampton's customer manager, said: "Tina's back in work with her usual bright and cheery self, no indication of the difficult few months that she has had. She's an inspiration to us all and a credit to her Asda Wolverhampton family. I admire how you never let anything dull your sparkle. We could definitely all learn from Tina."

04/06/2026

Can you find what we have been searching for? 😏🤠

03/06/2026

The perfect cake for Gemini season, no notes 🎂🥂✨

02/06/2026

Any guesses who has made it into store? 👀

02/06/2026

Chris Kammy and Kris Boyd are warming up for summer 👀⚽️ time to brush up on your football celebrations!

02/06/2026

When an elderly customer who lives on the top floor of a 10-storey block of flats couldn't get to the shops because the lift wasn't working Robyn and James from our Tamworth store came to the rescue.

The lady phoned the store asking for help placing an online order for the first time. Online team leader Robyn said: "She was getting quite distressed and upset, as there was no way she could get to the shops as she couldn't walk down the stairs. I felt terrible for her and told her not to worry. She gave me a list of the things she wanted – mainly big bottles of water and long-life milk – and I got a trolley and bought them for her. I just thought it was a nice thing to do."

Robyn asked her colleague James to deliver them to her – and he battled up the stairs to get to the customer's flat. He said: "It was a good workout! The lady was lovely and very appreciative. I stayed and had a chat with her and I think she appreciated a bit of social interaction. It was nice to think I made her day."

When the lift was back working the lady called into the store with a thank you card for the colleagues. Online manager Nicki said: "Until the lady came in I didn't know the full extent of what Robyn and James did, as they played it down as if it was just part of their job to help someone. I’m so proud of them both." Robyn was reimbursed by the store for her kindness.

01/06/2026

It’s officially Rosé season 🥂🌞

If you look under 25, you’ll need to prove your age. Challenge 25: No ID, no sale. Must be 18+ to purchase alcohol. Selected stores & lines. Subject to availability.

31/05/2026

No notes just Pimm’s 🍹

If you look under 25, you'll need to prove your age. Challenge 25: No ID, no sale. Must be 18+ to purchase alcohol. Selected stores & lines. Subject to availability.

31/05/2026

Here's the moment checkouts colleague Sonia from our Handsworth store in Sheffield met up again with one-year baby Makiah whose life she saved when he choked on some food by one of the tills.

His mum, Ashleigh, and six-year-old sister Malicah called in at the store to say thank you again to Sonia, who's been named regional winner in the Asda service superstar wards for her heroics. Sonia was on self checkouts when she spotted Makiah choking and coughing in a trolley basket seat. Ashleigh passed him to Sonia, who, with the help of a customer, managed to clear his airway after turning him onto his belly and patting his back hard.

She said: "My heart was going ten to the dozen. It was such a relief. It brought a bit of a tear to my eye when Makiah started to cry and just wanted his mum. Anybody else would have done the same. I saw Makiah choking and instinct took over. His mum was very grateful but I was just doing my job. I was just relieved that he was fine afterwards."

Ashleigh said: "When I got home afterwards I couldn't stop thinking of how Sonia and the other lady both potentially saved his life. My family and I are very grateful, and I'm so glad Sonia got an award for what she did. She was so kind to us afterwards too."

30/05/2026

Dinner's sorted, you're welcome 🍟

29/05/2026

It's National Biscuit Day 🍪 Your birth month = your biscuit👇

29/05/2026

Feeding kids 🤝 keeping costs down

T&Cs apply. Subject to availability & store. Promotion valid for children under 16. Each child entitled to a meal when you spend £1. Maximum of 1 meal from the kids’ menu per child, per day.

29/05/2026

When a partially-sighted customer needed a little help getting round our Park Royal store, checkouts colleague Angela was happy to help him get his groceries.

Angela offered to take the customer round the store, picking out items he asked for, before packing the shopping for him and making sure he got on the right bus home. She said: "I love my job and everyone knows that I will help anyone. I put customers first all the time."

Store manager Sevgi said: "Angela showed patience, care, and respect, ensuring the customer felt comfortable and supported. Her actions went above and beyond demonstrating empathy, initiative, and a true commitment to helping others."

29/05/2026

Just in time for that weekend food shop 🌞🛒💚

Valid until 23:59pm on 31st May 2026 or when the code has reached 200,000 redemptions, whichever is soonest. Minimum spend of £40 excluding delivery charges and after any other discounts or promotions have been applied. Excludes Express slots. One use per customer. Cannot be used in conjunction with other vouchers, with the exception of Asda Rewards vouchers. eVoucher cannot be exchanged for cash or be redeemed retrospectively. Excess e Voucher value in the event of refund, substitution, nilpick or rejection is not refundable. Promoter: Asda Stores Ltd. Asda House, Leeds LS11 5AD.

28/05/2026

Either way, you stay winning 👕🏆

T&Cs: England & Scotland Shirt Swap

Customers who purchase an official England or Scotland football shirt from Asda between Monday 18th May 2026 and the date of the respective team’s elimination from the tournament may return the shirt in any condition to a participating Asda store if England or Scotland do not reach the final of the tournament.

Returns must be made within 24 hours of the respective team’s loss that confirms they have not progressed to the final. If either England or Scotland reach the final, this offer will no longer be valid.

Customers must present a valid proof of purchase. A refund will be issued in the form of an Asda Gift Card to the value originally paid for the shirt. No cash alternative. Gift Cards are subject to standard Asda Gift Card terms.

Returns are only valid at Asda Superstores that have a George clothing offering. One return per qualifying shirt. Subject to availability and store discretion. Asda reserves the right to amend or withdraw this offer at any time.

The standard returns policy still applies for faulty or damaged goods.

Eligible products include: England FC Official Red Three Lions T-shirt, England FC Official White Striped T-shirt, Fifa Navy Scotland T-shirt, Kids Scotland FIFA Tee, Kids England FA Shirt.

All returned shirts will be donated to charity.

28/05/2026

Here to cool you down 😏

27/05/2026

if you know, you know 🛒🐮

26/05/2026

Parenting in summer = turning frozen fruit into homemade sorbet every other day 🍓

26/05/2026

When an elderly housebound customer was struggling to replace an old DVD player so he could re-watch a Chelsea match from 1965 that he was in the crowd for in stepped Belvedere store manager Sandy who not only gifted one to him but delivered it to his home with the help of her colleague Malik.

The gentleman, who is in his late 70s, couldn't get his machine working and phoned a number of other retailers without getting any help before Sandy and Malik stepped in to make his day. Malik said: "I set the new one all up for him and he was delighted. We had a good chat and he even gave me a hug. He lived alone and had lots of DVDs of old Chelsea games. He had Chelsea memorabilia on his walls and even had a photo of himself with Muhammed Ali. We just wanted to do something kind for him."

The store's community champion Kuia said: "The customer was overwhelmed and moved to tears with the gesture and said that he genuinely appreciated the support he had received."

11/05/2026

We had Ellen from the Bassetlaw Food Bank in store. The Bassetlaw Food Bank does some amazing things to help our community fight poverty.

– Ellie, Asda community champio

08/05/2026

Today we have Hannah and Ian from Weston Park Cancer Charity at the front of our store in Asda, Worksop, Sandy Lane.

Weston Park Cancer Charity offers services, advice, therapies and support for you and the people close to you, helping everyone to live with and beyond cancer.

– Ellie, Asda community champion

13/04/2026

We had pleasure of having John, Stewart and Scott from, In Sam's name, in store.

In Sam's Name is a talking and peer support group for men and women throughout Nottinghamshire, who have either been through a challenging time or are currently going through issues that are affecting their mental health.

– Ellie, Asda community champion

12/08/2025

We said a sad goodbye to "Our Olive” who's retired. George colleague Olive started working for Asda five and a half years ago when our store opened.

She loves a dress up day, especially Halloween, and she always volunteers when raising money for charity. She has a one of a kind laugh and you can hear her coming from the car park – but we wouldn’t have her any other way.

She’s a wonderful character and will be dearly missed. Thank you for all of your support these last few years "Our Olive", now it’s time to put your feet up and enjoy time with family and friends.

– Emma, Asda community champion

05/08/2025

The Friends of Woodlands community group in Shireoaks are celebrating after receiving a £2,000 Empowering Local Communities Grant from the Asda Foundation.

The grant has funded a brand-new bird hide in the village’s much-loved nature reserve, enhancing opportunities for birdwatching and outdoor learning.The event was a huge success, drawing families from across the area to enjoy nature-themed activities and explore the woodland. Emma and her colleague Olive hosted a popular stall where children were invited to make their very own “grow your own cress” pots to take home.

“We were busy from start to finish,” said Emma. “It was lovely to see so many families getting stuck into the craft activities and enjoying the fresh air. The new bird hide will be such a brilliant addition to the reserve and will give people of all ages the chance to connect with nature in a peaceful setting.”

– Emma, Asda community champion

01/08/2025

Brilliant to see the Asda Foundation's £2,000 grant to Friends of Woodlands making headlines. 💚

The Friends of Woodlands community group in Shireoaks are celebrating after receiving a £2,000 grant from the Asda Foundation through their Empowering Local Communities Grant. The grant has funded a brand-new bird hide in the village’s much-loved nature reserve, enhancing opportunities for birdwa...