08/11/2026
Community champion Geoff is one of the many Asda colleagues across the country who are proud to support the Poppy Appeal.
He's welcomed volunteers from the Royal British Legion to our Mount Pleasant store in Hull and is joining store manager Jacqueline to lay a wreath from Asda at the nearby Sutton village War Memorial. Geoff has strong family connections to the armed forces – his late dad Stephen served in the RAF, his grandad Arthur was part of a defensive rear-guard while service personnel were evacuated from Dunkirk, and his great-grandfather Thomas received two Distinguished Conduct Medals in the First World War, as well as serving in World War Two.
Geoff said: "I have these stories from my family about the suffering and the sacrifices that these men went through and what they did. Sadly there are fewer and fewer of those men who fought in the last war, so it's important that they are not forgotten, and that the younger generation keeps the tradition alive. The Poppy Appeal is not just about remembrance though but also about the funds to support our veterans whichever conflict or war they've been in. We need to help them in whatever way we can whether it's for physical injuries or mental injuries."
