01/10/2025
There should be logical reasoning in any research. This logical process used could be induction or deduction. Induction is a process of reasoning from the part to the whole. To induce means to draw conclusion from one or more facts or pieces of evid ence. An example of Induction: An advertising company gathers information about market requirements from retailers/users from a small test market. Based upon the findings, say ‘price’, generalization is made regarding “What is the acceptable market price” or “Is the customer price sensitive”? Deduction is a process of reasoning some premise and then reaching the conclusion which follows from that premise. In deduction, the conclusion drawn must necessarily follow the reason stated.
