02/10/2026
With four generations of our family involved in fishing, it’s always hard to understand the perception of those who think fishers don’t care about the environment.
Fishermen live and breathe the sea. It’s not just a job, it’s in their blood.
Their connection to the sea and everything in it, goes far beyond just earning a living.
They’re on the front line every day.
Their office is the ocean - full of everything from microscopic living organisms to massive and majestic whales.
They see dolphins playing alongside their boat and sharks chasing fish.
They see when coral is spawning or when currents are changing.
What most people don’t see is the work fishers do behind the scenes to actively preserve our beautiful oceans and sustainably catch fish.
From developing fisheries management plans alongside government and environmental groups, to reporting anomalies with a crab they just caught, it’s all part of fishing life.
It’s not just about protecting their livelihoods for the generations to come, but about protecting what they truly love - the ocean (and all the life within).
That’s why it is so vital to support Australian seafood and fishers (over imported, possibly unsustainable, seafood).
We know where our seafood comes from, we know it’s sustainable and we know our fishers are true caretakers and advocates of our pristine oceans ♥️
🔥 Hot take: Some of Australia's most passionate environmental advocates work in the seafood industry 🫶
It's easy to think of conservation and seafood production as being on opposite sides of the conversation.
Our experience has often been the opposite.
So many of the fishers, oyster farmers, and seafood producers we work with are deeply invested in promoting healthy marine ecosystems and finding practical environmental solutions to sustain them. Not only do their livelihoods depend on it, they also want to ensure those environments remain productive for future generations!
🤔 Where do you think the conservation sector and seafood industry have more in common in than people realise?