Farmthru

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Farmthru A grocery store that actually knows its farmers.

FarmThru is a new kind of grocery store with produce sourced direct from local regenerative farms, to give you something supermarkets never could: real transparency on where your food comes from.

Are we talking about using old food?Yes we are!Meet GENERAL WHOLEFOODS, Tom and Claudia, a baker and a chef making pasta...
07/10/2026

Are we talking about using old food?

Yes we are!

Meet GENERAL WHOLEFOODS, Tom and Claudia, a baker and a chef making pasta in Brookvale. 🌾

Most Australian wheat is chosen for how fast it grows. Tom and Claudia went the other way: ancient and whole grains from NSW, certified sustainable and never sprayed with synthetic pesticides or herbicides.

The grain is stoneground slowly at a cool temperature, fermented with their sourdough starter that they crafted in their time with Berkelo, then dried for hours without being rushed through heat.

It’s pasta made the old way, by a couple who’ve spent a decade+ obsessing over flour before they ever made a skew.

The range on FarmThru: Penne, Spirals, Spelt Shells, Khorasan Macaroni, and Kids Kangaroos for the little ones.

Let us know who makes a mean pasta night and tag us below. 🍝

Shop the range through our link in bio.

A family close to our heart.Meet General Wholefoods, founded by Tom and Claudia, a baker and a chef making pasta in Broo...
07/10/2026

A family close to our heart.

Meet General Wholefoods, founded by Tom and Claudia, a baker and a chef making pasta in Brookvale 🌾

Most Australian wheat is chosen for how fast it grows. Tom and Claudia went the other way: ancient and whole grains from NSW, certified sustainable and never sprayed either synthetic pesticides or herbicides.

The grain is stoneground slowly at a cool temperature, long-fermented with a live sourdough starter, then air-dried for 20+ hours instead of being rushed through heat. It’s pasta done the old way, by people who spent more than a decade obsessing over flour.

The range on FarmThru: Penne, Spirals, Spelt Shells, Khorasan Macaroni, and Kids Kangaroos for the little ones.

Shop the range through the link in our bio.

05/10/2026

Haven’t seen a roast chook look this good in a while!

comment “roast” to receive the recipe for you to try at home

05/10/2026

Deliciously simple and easy to enjoy!

Straight from the farm to our table.

Comment “roast” to receive the recipe for you to try at home!

02/10/2026

Who doesn’t love happy cows?

Individual cuts from Rachel’s Farm are now, while stocks last 🐄

OUR FIRST GIVEAWAY! 🔪🥩We’re giving one lucky winner a Thomson Stainless Slicer + Two Steak Knives, valued at approximate...
01/10/2026

OUR FIRST GIVEAWAY! 🔪🥩

We’re giving one lucky winner a Thomson Stainless Slicer + Two Steak Knives, valued at approximately $380!

Want to enter?

💬 Comment on this post for an entry
🛒 Make an eligible purchase during the promotion period for an entry

You can do both, and no purchase is necessary to enter.

📅 Entries open: 1/10/2026
⏰ Entries close: 31/10/2026 at 5:00pm
🎲 Winner drawn: 1/11/2026 at 12:00pm

The winner will be contacted directly and announced in a post on our Instagram account following the draw.

Full Terms & Conditions: See the link in our bio for full giveaway Terms & Conditions.

Good luck! 🔪🥩

30/09/2026

Comment “chicken” and we’ll send you more details on Emily’s story and products!

Our way of sharing food with a name on it with you! 🐓

30/09/2026

Comment “chicken” to learn more about Emily’s story and products. 🐓

Remember her name as we continue to share our farmers stories and names alongside their product.

We’re grateful for the trust she has in us to share her chicken, and give Winston Willows an opportunity to grow. 🌿

27/09/2026

The Brookvale Warehouse is up! 🐓

Right here in the Northern Beaches, we’re getting your orders sorted, packed and ready to go.

We’re all about bringing great products closer to home — and we love hearing the stories, recipes and moments that come with them.

Address

10-18 Orchard Road
Brookvale, NSW
2100

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