GoodnessMe

GoodnessMe We all deserve a little surprise and delight. Let our nutritionists take the guesswork out of making

18/06/2026

Twelve years ago I started GoodnessMe from a place I never want to go back to.

I wasn’t an entrepreneur with a business plan or a nutritionist with a passion project. I was someone exhausted in a way I couldn’t explain. At 21, I was bedridden for months with endless appointments, heavy limbs, headaches, and no answers. An autoimmune diagnosis changed how I thought about everything, including food.

I didn’t read labels because I was passionate about health. I started because I was desperate to feel like myself again.

So I swapped things out, one product at a time. If I couldn’t picture the ingredient in a kitchen, it went back on the shelf. Slowly, my energy came back.

I couldn’t stop thinking: why is this so hard? Why is packaging confusing? Why does it take so much effort to find food you can trust? How many people are standing in aisles doing the exact same thing, with no idea where to start?

In 2014, GoodnessMe was born. A small idea. A little brown box.

I still think about that 21-year-old version of me every time we say no to a brand that doesn’t meet our standard. Every time we find something genuinely good and put it into your hands and homes.

This started as my problem, but it was never about me. I could never have imagined all of you.

A community that grew into something I can’t quite find words for - now in the hundreds of thousands. I didn’t expect the emails saying a product changed how you felt, shopped, or thought about food. For some of you, choosing better isn’t a choice, it’s the only option. I’m still in awe of you all.

You are the reason we have an online store.
You are the reason brands reach out to us.
You are the reason our team shows up daily and checks every label.

You made this possible.

You came back & recommended us to friends. You emailed us about products you wanted. You told us when something didn’t meet the mark. You put your trust in us daily. You are the reason GoodnessMe exists today.
You are what twelve years looks like.

To celebrate, we’re spending the next 12 days giving back with goodies, giveaways & deals. Every product on our shelves got there for one reason.

You.

With so much adorat

25/05/2026

We did a blind taste test and it did not go how we expected.

Three chocolate cookies. One from a mainstream supermarket, one we thought was a healthy one, and Friends of Frank, our Nutritionist-Approved pick.

We only got 1 right. And that's kind of the whole point.

Good for you doesn't mean taste goes out the window. We don't believe in sacrificing taste to eat better. And these prove it.

are available at the link in our bio 🍪

I took a leap of faith⁠⁠I have to be honest, when I decided to launch our online shop, I had no idea what we were doing⁠...
22/04/2026

I took a leap of faith⁠
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I have to be honest, when I decided to launch our online shop, I had no idea what we were doing⁠
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I committed to our first big EMPTY warehouse and thought, holy cow... how are we going to do this⁠
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What I did know though, is that it was becoming flipping hard figuring out which brands were okay at the supermarket⁠
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I knew you guys loved receiving our GoodnessMe Boxes each month and discovering new healthy brands⁠
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but there was more there...⁠
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I took a jump with virtually no retail experience, and let me tell you, that is scary!⁠
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It's been 5 years now, and I have to tell you a secret...⁠
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Nobody really knows what they're doing out there. Every brand you've tasted and tested is learning as they go too (yup, we're all winging it!)⁠
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And I'm so thankful for that! Because if they didn't, we wouldn't have all these amazing health products going "against the grain", facing the big FMCG guys to create real products that don't harm our bodies⁠
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So I've learnt, it's those who actually start that win, no matter how terrifying it may seem at first!⁠
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Tag a brand that you want to see win

One question we are always asked is about breakfast options, and honestly, as a mum, mornings are often the busiest part...
15/04/2026

One question we are always asked is about breakfast options, and honestly, as a mum, mornings are often the busiest part of our day, getting kids ready for school, after-school activities, and packing lunches, and that is before you even fit into the picture. You don't want to overthink it, you just need things that work.⁠
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On the surface, one option will look more appealing to your kids, but when you line the ingredients up side by side, they start to tell a very different story.⁠
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One side is built with a long list of fillers and unnecessary ingredients to keep things tasting consistent, and very few, if any, nutritious ingredients. In many cases, these foods are then fortified with added vitamins and minerals because processing removes much of what was originally there.⁠
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The other side leans into wholefoods with ingredients you can actually recognise and understand without needing to look them up.⁠
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And that is really what we are all about, knowing there are always better-for-you swaps out there when you want them, and making it easier to choose them when you do!⁠
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Comment BREKKIE for nutritionist-approved breakfast options!

A lot of “easy” baking mixes are doing the most behind the scenes:refined flours, added sugars, fillers, and ingredients...
04/04/2026

A lot of “easy” baking mixes are doing the most behind the scenes:
refined flours, added sugars, fillers, and ingredients you wouldn’t recognise outside the packet.

It’s fine until you realise you’re not just baking a treat but a lot of BS.

This is your sign to upgrade your baking swaps. Not to restrict, not a fad, just better ingredients that work with you.

Wholefoods = smarter choices. Delicious baking included. Feeling seriously good as a side effect.

Shop nutritionist-approved swaps on GoodnessMe today and bake with confidence!

31/03/2026

Orange + mango electrolyte gummies made with 🍊🥭
A super easy way to switch up how you take your electrolytes, with just 3 ingredients.

If you’re after a fun, simple option to keep on hand, this one’s so good.

Shop Hyro on GoodnessMe today!

29/03/2026

Did you know coconut water has a really similar fluid balance to your body? 👀

That’s why it can feel so refreshing.

Coconut water is often described as naturally isotonic, which basically means its electrolyte balance is similar to that of your body.

Another thing people don’t realise?
Because coconut water is light and naturally a little sweet, it makes a great base for drinks.

Like this one, Sip Coco Pineapple Coconut Water 🍍🥥
It blends coconut water with pineapple for a refreshing tropical twist without feeling heavy or overly sweet.

Kind of like a tropical drink… just lighter.

Would you try pineapple coconut water?

25/03/2026

This is one of those recipes that disappears before it even cools...

Reposting these fudgy oat brownies from 🤍
Perfect if your kids love brownie, but you don’t want the daily sugar rollercoaster.

What makes these different:
• sweetened with allulose → lower sugar, no big spikes
• made with oats → naturally higher in fibre for better satiety
• cacao instead of cocoa → a natural source of magnesium
• eggs for added healthy fats + omegas

Nut-free and wheat-free, so they’re lunchbox-friendly too.

Comment BROWNIE for the recipe 🤎
Allulose baking mix is available at GoodnessMe today!

I've never really talked about how hard those early days were.Finding products I could actually trust felt almost imposs...
22/03/2026

I've never really talked about how hard those early days were.

Finding products I could actually trust felt almost impossible. Everything was either full of additives, hiding behind health buzzwords, or just not good enough. I was managing a health condition and trying to use food as part of my recovery. The shelves kept letting me down.

That's why I started GoodnessMe. Not as a business idea. As a fix to a problem I'd lived through myself.

Today, every product we stock has to meet our Real Food Code. All natural, GMO-free, no artificial colours, no refined sugar, no hidden nasties. Because more choice should never mean lower standards.

Health has come a long way. You deserve to feel every bit of that. 🌿

Comment SHOP to explore our range.

Protein that actually fuels you 💪Real protein that keeps you satisfied, not weighed down.Most supermarket protein produc...
20/03/2026

Protein that actually fuels you 💪

Real protein that keeps you satisfied, not weighed down.

Most supermarket protein products? They’re full of fillers that leave you hungry and sluggish.

These swaps actually nourish you. They keep you full, give you energy, and leave you feeling lighter.

Explore your better-for-you protein powerhouse on the shop today!

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Tuesday 9am - 5pm
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