01/09/2026
Hey everyone ,
A quick update on what we’ve been working on behind the scenes.
After almost 8 years at farmers markets and more than 10,000 conversations with customers, one thing has become very clear to me: it is better to teach you how to fish than simply give you the fish.
No matter how potent or high-quality a product is, you still need the knowledge to recognise its value, understand how it works, and know when it is useful.
There is one thing I believe you should never completely outsource: your own health.
For the past 15 years, I have spent an enormous amount of time reading, learning, experimenting, creating, making mistakes, learning again, fixing my own gut, and learning how to communicate with medical professionals more effectively.
I am not saying this because I think I know everything. Quite the opposite. I have simply learned that if I can understand more about my own body and health, so can you.
That is why I am now dedicating a lot of my time to building the BFF Knowledge Library on our new website — bringing together what I have learned from thousands of articles, years of research, and tens of thousands of real conversations with customers.
In the meantime, I’ll start sharing some of this knowledge in a simpler form — short educational slides, carousels and booklets that you can save, read and share.
I’ll be posting more of this through Facebook, Instagram and X. If you don’t use social media, just text me — I’m very happy to send you a booklet directly so you can read it anytime without needing to be on social media.
Thank you for being interested in coming along on this journey with me.
Let’s make the world a healthier place — one better-informed decision at a time.
Yours blissfully,
Jenny, Founder