Al Hathboor International

16/08/2017

Share your Back to School memories

Participate and win almaya supermarket vouchers this week!
To stand a chance to win, follow the steps below -

1) Pick a Back to School item from this week's promotion booklet and share with us a back to school memory of yours related to it.

2) Use the Hashtag

Note - Pick the items from here > http://bit.ly/2v8LyxY

15/04/2017

30/08/2016

AHI and NATARAJ sponsored Back To School Supercharged Week with City1016

Imagine the envious expressions on your friends faces when the Lamborghini Hurracan, Ferrari 458 Spider, Rolls Royce Ghost, Audi R8 Spider and Mercedes GTS pulls over right outside your school and you jump out of it!

AHI has engaged with Radio City 1016 to carry out interactive mode of communicative promotion. The session is titled – ‘CITY 1016 BACK TO SCHOOL SUPERCHARGED WEEK WITH NATARAJ® STATIONERY PLUG’ that will run this week.

The concept of PLUG is that City 1016 is going to make the first day of a child’s school super memorable, super awesome and super charged. They will be coming home to pick the chosen student and drive them to school in a super charged luxury car on their first day of school. To register, the parent just needs to SMS the Name of the school that their child goes to and his/her age to 4005 and tell the channel as to why their kid needs to get this ride back to school. 5 different RJs will be riding different cars everyday from Sunday to Thursday with 5 different winners.

Upon successful registration, the presenter will pick 1 Listener (take him/her on-air) and tell the listener that his/her name goes into the draw. They will then be asked to stay tuned to a certain program called DMGG today to find out who is the lucky child who will get the ride in the supercar tomorrow. Announce the shortlisted winner who has won the supercar ride with the City 1016 Presenter. During the ride, the conversation will be aired live while they interact with the student and parent. Upon reaching school, a gift hamper from NATARAJ® will be handed out as the entire school witnesses the same.

So if you want to leave a lasting expression on your friends and teachers, just tune in to City1016 to know how you can go back to school in style!
Terms and Conditions:
a. The student MUST BE over the age of 14.
b. Any student below the age of 14 MUST BE accompanied by the parent
c. Each parent will be required to fill an indemnity form, in order to have the RJ’s, drop their children to school.

http://city1016.ae/back-school-supercharged-week/

15/08/2016

AHI – NATARAJ SIVO BACK TO SCHOOL PROMOTIONAL CAMPAIGN ADVERT IN GULF MADHYAMAM

AHI’s primary principals – NATARAJ® and SIVO® joined hands together for a summer campaign designed for children. The media campaigns commence during the ‘Back to School’ season post vacations in August 2015.

The advert featuring the highlights of the promotion featured in the Gulf Madhyamam newspaper on August 06, 2016.

Al Hathboor International represents one of the world’s best Arts and stationery brands. ‘Back to School’ products’ promotions are available in a number of Key outlets namely the Lulu mall chains, Safeer mall, Union Cooperative Society, Abu Dhabi Cooperative Society, Ramala, K M Trading and Gas stations amongst others.

The campaigning uses a variety of media platforms.
So Hurry! Grab your favourites until stocks and offers last!!

15/08/2016

AL HATHBOOR INTERNATIONAL PRODUCTS ARE NOW ON SOUQ!

Al Hathboor International has established itself on the E-commerce as it ventures itself and its products on a popular site SOUQ.

Please click on the LINK to access the portfolio of the brand.
http://uae.souq.com/ae-en/alhathboorinternational/p/

12/06/2016

AHI SPONSORS FOR AN ENVIRONMENTAL CAUSE
The Emirates Environmental Group (EEG) and the Al Hathboor group (AHG) share a strong relationship for many years. As part of their value based educational programmes intended to promote environmental awareness and initiate a pro-active role in environmental protection, Al Hathboor International was one of the sponsors for this years’ ‘Environmental Drawing Competition’ with support from Daler-Rowney.

The theme of the competition was ‘Sharing our Planet’ for kids within the age group of 6-8 years and ‘Responsible Consumption’ for the age group of 9-11 years. It was held in the Sheikh Humaid Auditorium, Ajman.

The duration of the competition spans for three months from January till the end of March wherein the schools are required to select the 5 best official entries as per the theme given. This programme has a wide outreach and witnessed participation from a large number of government and private schools from all emirates. This year the registered entries crossed 8,500 just after announcement of the competition.

AHI awarded the winners and participants with trophies and goodie bags of Daler-Rowney art products and Nataraj Stationery materials.It enabled us to our showcase commitment towards environmental preservation and align the brand with the future leaders of sustainable development and in turn provide with a direct avenue to reach specific age-groups and segments of the consumer base. It was an effective implementation platform for widening our outreach to the younger generation – the future of tomorrow.

30/05/2016

On May 09, 2016, senior ARMOR ALL delegates arrived from UK to discuss and strategize ARMOR ALL presence in the U.A.E. through AHI. In the previous version of ECHOES – the in-house magazine for AL HATHBOOR GROUP, a contest was organised by AHI to generate brand awareness amongst the readers. The day continued with a draw that as carried out amongst cheers for the slated winners. Mr Salahuddin – CEO, Mr Bhatia, SDM – AHI, Mr. Robert Pearce, Managing Director Partner – GDT along with other ARMOR ALL as well as AHI members proceeded to the ARMOR ALL CAR LAUNCH.

21/05/2016

MILTON LLOYD – AHI SPONSORED CONTEST Since the beginning in 1975 Milton-Lloyd has always offered the finest quality of fragrance at the lowest possible price. AHI is the trusted supplier of this brand across the U.A.E. A puzzle contest was devised in the in-house magazine – ECHOES of the Al Hathboor Group. The lucky winners were awarded attractive gift hampers by the management of the Milton Lloyd fragrances on May 18, 2016. The ceremony was at the AHI sales office as the delegation arrived to strategise and discuss on the sales across the region.

15/05/2016

AHI – ACE HW ANNIVERSARY CELEBRATION

AHI’s supplier – ACE HW is celebrating its 10th anniversary from May 12-14, 2016. Al Hathboor International has fondly participated and organized a Daler-Rowney and Nataraj painting competition and a road show for the same.
There is a good response and a handsome number of participants are eager to be a part of the competition. Winners are being awarded with gift hampers.

15/05/2016

AHI CO-SPONSORS FOSA 2016

Farook College Old Students’ Association (FOSA), the largest college socio-cultural entity having more than ten thousand alumni spread over the emirates organized Fostalgia 2016, a cultural and entertainment event. Several thousand visitors were a part of this event held on April 22, 2016 at the New World Private School, Dubai.

AHI co-sponsored the event and supported them with Nataraj®, SIVO and Daler-Rowney Brands. AHI awarded the winners with trophies, shields and Nataraj® goodie bags. Nataraj® banners were spread across the venue and freebies were given out to promote the company.

Picture 1 – Mr. M Salahuddin, CEO – AHG being the Ex – President of the association was a special invitee at the function. A memento was presented to Mr. T P Sreenivasan, Exec Vice – Chairman, Kerala State Higher Education Council by the CEO. Also seen in the picture – Dr. Azad Moopen, Chairman & MD – Aster DM Healthcare

Picture 2 – Mr M Salahuddin & Mr Naresh Bhatia, SDM – AHI at the event