What are the opening hours?

Monday 08:30 - 17:30 Tuesday 08:30 - 17:30 Wednesday 08:30 - 17:30 Thursday 08:30 - 17:30 Friday 08:30 - 17:30 Saturday 08:30 - 17:30

Premium Choice Foodstuff Trading

Name: Premium Choice Foodstuff Trading
Address: Al Jafla B, W/H 19 Ras Al Khor 1, Dubai, 296355, AE
Telephone: +971 44 310 570

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Premium Choice Foodstuff Trading

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We are an ISO & HACCP-certified Food Service Partner based in Dubai, UAE.

Established in 2014, has rapidly emerged as a key player in the region's HORECA industry, offering a wide range of high-quality food ingredients.

19/10/2026

Bold Signature Flavors: BBQ, Peri Peri & Tandoori. High-Impact Commercial Seasonings. 🍟🔥

Elevate your side dishes, marinades, and dipping sauces with intense, consistent flavor profiles. VKL Commercial Seasonings (Smokey BBQ, Peri Peri, and Tandoori Tikka), supplied by Premium Choice Foodstuff, are engineered for fast-paced QSR and HORECA kitchens requiring instant flavor delivery and superior surface adhesion.

✅ High-Impact Flavor Profiles: Instantly transforms fries, grilled chicken, wings, and snack menus with vibrant, authentic taste notes.
✅ Versatile Application: Perfect for dry dusting crisp fried items, blending into wet marinades, or formulating signature house sauces.
✅ Commercial Kitchen Yield: Fine-particle mesh ensures even coating with reduced dosage rates per batch—maximizing profitability across high-volume operations.

Power up your kitchen’s signature flavor lineup with VKL Seasonings.

📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote.

18/10/2026

Neutral Base for Custom Flavor Creations. Endless Soft-Serve Possibilities. 🍦🎨

Unlock complete creative freedom for your dessert menu while maintaining maximum kitchen efficiency. Promolac Neutral Ice Cream Powder (25kg), supplied by Premium Choice Foodstuff, is a perfectly balanced, high-yield soft-serve base engineered to blend seamlessly with nut pastes, fruit purees, and signature flavor syrups.

✅ Smooth & Stable Texture: Delivers velvety mouthfeel, slow melt resistance, and reliable overrun across commercial soft-serve machines.
✅ Pure Flavor Carrier: Neutral taste profile allows your signature pistachios, matcha, fruits, and artisan pastes to shine without flavor distortion.
✅ High-Volume Commercial Efficiency: 25kg bulk bag format designed for cafes, and HORECA concepts crafting custom seasonal flavors across the UAE.

Create your next signature soft-serve flavor with Promolac Neutral Base.
📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote

17/10/2026

Dual-Action: For Hot Cooking & Dessert Whipping. The Ultimate All-in-One Kitchen Cream. 🍝🍰

Consolidate your inventory without compromising on performance or taste. Rich's Double Dream, supplied by Premium Choice Foodstuff, is a versatile vegetable fat cream engineered to handle hot cooking line reductions and light, whipped dessert finishes with equal precision.

✅ Dual-Action Flexibility: Effortlessly moves from savory pasta reductions and hot gravies to firm, whipped dessert toppings.
✅ Heat & Acid Stability: Maintains a velvety, smooth emulsion during high-heat cooking without curdling or splitting.
✅ High Whipping Yield: Delivers excellent whip volume and long-lasting stability for cake decorating and dessert garnishes.

Maximize inventory efficiency and culinary versatility with Rich's Double Dream.

📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote.

16/10/2026

Precision Bake-Stability for Viennoiserie. The Perfect Core for Croissants & Pain au Chocolat. 🥐🍫

Deliver flawless viennoiserie with defined chocolate cores and zero oven mess. Tulip Dark Compound Chocolate Sticks (1.5kg), supplied by Premium Choice Foodstuff, are specifically engineered for artisan bakeries and commercial pastry production line efficiency.

✅ Precision Bake-Stability: Holds shape and baton structure during high-heat baking without scorching, leaking, or running.
✅ Rich Cocoa Profile: Softens smoothly into a rich, decadent chocolate core inside flaky croissants and rolls.
✅ Pre-Cut Efficiency: Perfectly dimensioned 1.5kg box batons ready for direct rolling—saving time and labor on the pastry line.

Elevate your bakery production with the bake-stable precision of Tulip.

📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote.

15/10/2026

50% FDM Richness: Flawless Burger Melt. The Ultimate Standard for Gourmet Cheeseburgers. 🍔🧀

Give your signature burgers and hot paninis a irresistible, glossy melt without grease separation. Ammerländer White Cheddar (50% FDM), supplied by Premium Choice Foodstuff, is formulated specifically for commercial kitchens requiring high-performance melting, rich creaminess, and clean slicing.

✅ 50% FDM Richness: Achieves a smooth, glossy melt that drapes perfectly over hot patties.
✅ Zero Oil Separation: Holds its emulsion under heat, preventing greasy runoff and maintaining burger structure.
✅ German Dairy Excellence: Premium white cheddar quality crafted for high-volume burger joints, cafes, and hotels across the UAE.

Level up your burger menu with the superior melt of Ammerländer.

📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote.

13/10/2026

German Quality: Heat & Acid Stability. Smooth, Rich Sauces Every Single Time. 🍲🍝
Never worry about curdling or oil separation during high-heat reductions or acidic cooking. Frischli Cooking Cream 15% (Küchen-Profi-Sahne), supplied by Premium Choice Foodstuff, is expertly engineered in Germany to withstand intense heat and acidic ingredients like tomatoes, lemon, and w**e while maintaining a smooth, velvety consistency.

✅ Superior Heat & Acid Resistance: Reduces smoothly without splitting, curdling, or graininess—ideal for tomato-based curries and citrus cream sauces.
✅ Light Yet Luxurious 15% Fat Profile: Delivers rich texture and mouthfeel with optimized food cost management.
✅ German Culinary Standard: Trusted UHT stability designed for high-volume hot lines, Italian restaurants, and catering operations across the UAE.

Elevate your sauce line with heat-stable German reliability.

📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote.

12/10/2026

Delivery-Ready Crunch & Moisture Retention. Keeps Fried Items Crisp in Transit. 🛵🍗

Solve the delivery challenge and guarantee hot, crispy fried chicken for your delivery orders every time. VKL Regular Breader, supplied by Premium Choice Foodstuff, forms a protective outer barrier that seals in succulent juicy flavors while maintaining its satisfying crunch even inside takeaway packaging.

✅ Delivery-Ready Crispness: Holds its signature crunch and prevents sogginess during transit and delivery runs.
✅ Moisture Seal Technology: Locks in natural chicken juices so every bite remains tender and flavorful.
✅ High-Volume QSR Efficiency: Uniform coating and fast frying yield tailored for busy delivery kitchens and fast-casual concepts across the UAE.

Protect your brand reputation on every delivery run with VKL.

📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote.

11/10/2026

Hygienic Single-Serve Portion Control. Perfect Dairy Portions for Luxury Hospitality. ☕🏨

Ensure maximum hygiene, zero dairy waste, and premium presentation for your guest room amenities and breakfast stations. Frischli Kaffeemilch (4% Fat, 10ml Portions), supplied by Premium Choice Foodstuff, provides individually sealed, long-life coffee milk cups crafted specifically for hotel guest rooms, catering trays, and executive lounges.

✅ Hygienic & Sealed: Eliminates open-pitcher contamination and guarantees food safety in in-room dining and self-serve setups.
✅ Zero-Waste Cost Efficiency: Precise 10ml single-serve cups ensure exact cost control and end unnecessary liquid dairy loss.
✅ German Quality & Long Shelf Life: Ambient UHT stability that maintains rich creaminess and smooth coffee blending every time.

Upgrade your beverage amenity service with Frischli single-serve reliability.

📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote.

10/10/2026

Instant Preparation, Velvety Mashed Potatoes. Consistent Quality in Minutes. 🥔✨
Eliminate labor-intensive potato washing, peeling, and boiling without compromising on homemade quality. Promolac Mashed Potatoes (2kg), supplied by Premium Choice Foodstuff, are pre-formulated with milk powder to deliver smooth, velvety, and lump-free mashed potatoes ready in minutes.

⚡ Quick Preparation: Simply add hot water for instant, effortless service during rush hours.
👨‍🍳 Consistent Quality: Guaranteed portion accuracy, smooth texture, and rich taste across every shift.
🍽️ Ideal for HORECA: Perfect for high-volume hotels, banquets, and casual dining operations across the UAE.

Streamline your prep station and guarantee perfection on every plate.

📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote.

09/10/2026

Authentic German Dairy Performance. Pure Quality for Fine Dining Desserts. ✨

Bring the unmatched richness and natural flavor of European dairy to your patisserie and dessert lines. Frischli Whipping Cream (35.01%), supplied by Premium Choice Foodstuff, is crafted in Germany to provide professional pastry chefs with superior volume, smooth texture, and an authentic dairy taste profile.

✅ 100% Pure German Dairy: Delivers a clean, authentic, and luxurious taste that artificial alternatives simply cannot match.
✅ Exceptional Whip Performance: Achieves stable, elegant peaks that elevate tarts, cakes, and plated desserts.
✅ Trusted Professional Reliability: UHT-stable consistency engineered for high-demand kitchens across the UAE.

Elevate your dessert presentation with authentic German dairy excellence.

📦 Bulk supply available for all 7 Emirates.
✉️ DM us for a B2B volume quote.

Address

Al Jafla B, W/H 19 Ras Al Khor 1
Dubai
296355

Opening Hours

Monday	08:30 - 17:30
Tuesday	08:30 - 17:30
Wednesday	08:30 - 17:30
Thursday	08:30 - 17:30
Friday	08:30 - 17:30
Saturday	08:30 - 17:30

Telephone

+971 44 310 570

Website

https://www.premiumchoice.ae/

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