06/03/2026
Have you ever wondered where the money you spend on a cup of coffee actually goes?
Coffee shop → Roastery → Importer → Exporter → Local trader/processor → Fresh cherry trader → Farmer.
By the time your payment reaches origin, often only around 2% goes back to local processors and farmers.
Yet their income is tied to the volatile C market price — a system that does not reflect real production costs or living conditions. As a result, farmers and processors struggle every day just to survive.
We are working to change this.
Instead of relying on traditional import-export layers, one local processor acts as the export representative for multiple processors, keeping more value at origin. We are fully transparent with our buyers about how payments are distributed — to farmers, cherry traders, processing, logistics, and our own margin.
At the same time, we support roasteries in importing green beans directly. By partnering with forwarders in different countries, we simplify the import process. We are also establishing warehouses in the US and Slovakia to accommodate smaller-volume orders.
As coffee drinkers, your choices matter. Take a moment to ask where your coffee comes from — and how the farmers are truly paid.