Ground Up

Ground Up For The Fan.

06/17/2026

You’ve got a friend in us. 🤠⭐ The new Toy Story is coming and the office is NOT calm about it.

06/16/2026

As certified Toy Story fans, we had to show off our Toy Story shoe collection from Ground Up. These kicks made it way too easy to decide what we’re wearing to the movies when Toy Story 5 hits theaters on June 19 🍿🎬
 
To celebrate, Ground Up is teaming up with Fandango to give away two movie tickets so you and a friend can see the movie together! 💛
 
To enter:
⭐ Like this post
⭐ Tag who you’re taking to the movies
⭐ Follow

06/15/2026

Are you excited for the new Toy Story 5 movie? 🍿✨ Ground Up is teaming up with Fandango to give away TWO movie passes so you and a friend can catch the newest release on the big screen! 🎬

To enter for your chance to win:
⭐ Like this post
⭐ Comment your favorite Toy Story character
⭐ Follow Ground Up

That’s it! What are you wearing to the movies? 👀🍿

06/12/2026

TOY STORY 5 MOVIE TICKET GIVEAWAY

Ground Up partnered with Fandango to give one lucky winner TWO movie passes to see the newest Toy Story 5 movie with a friend!

Want to enter?
🎬 Like this post
🤠 Comment your favorite Toy Story character
⭐ Follow and

Don’t miss your chance to enjoy the new movie on us!

05/20/2026

Behind the Drop 👟

Ever wonder what inspires a sneaker design? We talked with our Design Manager Hema about the creative vision behind our new Bluey sneaker, available now at

05/08/2026

It always starts with the fan.
This week on A Decade in Motion, we’re taking you behind the scenes of Ground Up’s design process from the fandom details to the innovative touches that fans connect with every day.
Built to Innovate — now live! 🚀

04/24/2026

Come with us to check out our newest arrivals… with a special guest on the voiceover 🎤✨

Now available our new Disney Pixar collection! Which sneaker are you purchasing? 👟

04/20/2026

We’re keeping the Decade in Motion celebration going with a little office competition! We had a few of our employees go head-to-head and guess the theme songs of our iconic partners as fast as possible. ⏱️

Which partner theme song is your favorite? Let us know in the comments!

04/10/2026

We’re celebrating 10 years of Ground Up the only way we know how: by telling the full story. Starting today, we’re launching our 10-part docu-series, A Decade in Motion. Over the next 10 weeks, we’re pulling back the curtain on everything, from our first shoe to a decade of teamwork, partnerships, and what’s ahead. This is the trailer. The real stories begin next week.

Follow along so you don’t miss a release — head to the link in our bio to watch each new episode as it drops weekly. Trust us, you won’t want to miss this.

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