Novel Breads Co.

Novel Breads Co. Novel Breads Co. is more than a bread store. It’s a bookstore, gourmet food store and cozy sanctuary.
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06/04/2026
I’ve been tinkering this morning with sourdough pretzel bites in anticipation of the Mars Brew Fest  on Saturday. We wil...
06/02/2026

I’ve been tinkering this morning with sourdough pretzel bites in anticipation of the Mars Brew Fest on Saturday. We will have a table set up for the event with ready made bites for you to have with your beer. The Sourdough Pretzel Bites will be paired with a homemade Beer Mustard. There will be Cinnamon Buns with homemade mascarpone icing, Chocolate Addiction Cookies made with 3 types of chocolate and possibly one more beer infused goody. Look for our table out by Pittsburgh St. or under the breezeway cover if it’s raining, probably closer to 6pm.

What a fabulous event!!!This is our 4th season as a vendor at The Greater Pittsburgh Festival of Books  and this has bee...
05/31/2026

What a fabulous event!!!This is our 4th season as a vendor at The Greater Pittsburgh Festival of Books and this has been the best year, yet. There was a huge turnout of readers from every age and background, all approaching the day with excitement and curiosity as they listened to a cadre of their favorite authors and visited vendors like us. We were so busy that within a few short hours of the event, we were literally left with just breadcrumbs (as pointed out by new bookstore owner, Dan . I made over 250 items for the event and all but one pack of croutons sold by 2pm. Thank you to all of you wonderful customers who enthusiastically supported us with your purchases and your positive words. You not only appreciated our creations, you also noticed the nuances of our business and shared in the joy of our success. Thank you to my fellow vendors ( and Barks and Books Creations) who were so much fun to be set up next to and who thrived as much as we did. Thank you to all of the authors who brought your incredible work and shared your stories with all of us! Thank you to the coordinators ( and ) of this fun and interesting event for all of the work involved in coordinating an event of this scale and also providing vendors with any help we should need; you created something quite special! Lastly, thanks to Mother Nature for such a spectacular day with clear, blue skies, radiant sunshine and comfortable breezes, making it so pleasant that we all wanted to be outside. What a fantastic experience!

We’re bringing such a variety of book-inspired breads and more tomorrow for The Greater Pittsburgh Festival of Books  be...
05/29/2026

We’re bringing such a variety of book-inspired breads and more tomorrow for The Greater Pittsburgh Festival of Books being held for a second year at the Carnegie Library in Oakland . We are thrilled that it is going to be a beautiful day tomorrow, bringing all of you readers (and bread lovers) out for a spectacular event. Everything kicks off at 10am. See you tomorrow!

05/28/2026

I’ve been busy baking all week for you guys and for The Greater Pittsburgh Festival of Books. Check out what’s on the menu at the store this week and take a sneak peek at some of the items we’ll have at the book fest!

A thoughtful customer shared this post with me and I wanted to share it with all of you. The best way to know if it’s re...
05/26/2026

A thoughtful customer shared this post with me and I wanted to share it with all of you. The best way to know if it’s real sourdough bread is to ask the baker and to look for sourdough in the ingredients. Not all sourdough is real and it can be used as a marketing tactic.

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Sourdough has become a wellness signal. People believe it is healthier than regular bread, especially for blood sugar. The biology is real, but it depends on whether the bread was actually fermented. Many supermarket "sourdoughs" were not.

The mechanism. Real sourdough is made with a starter, a living culture of wild yeast and lactic acid bacteria. Over 12 to 24 hours of fermentation, the bacteria produce lactic acid and acetic acid. These organic acids lower postprandial glucose and insulin through some combination of slower starch digestion and slower gastric emptying. The starch is also partly modified by long contact with acids and enzymes, making it digest more slowly. Same carbs, slower release into your blood.

The human data. Liljeberg and Bjorck (Am J Clin Nutr 1997) showed that adding lactic acid or propionate to bread lowered postprandial glucose and insulin in healthy adults. The acids do the work. Ozer and colleagues (Wien Klin Wochenschr 2023) tested 43 women with gestational diabetes and 38 healthy pregnant women. Same breakfast, same carb dose, different bread. White wheat caused 45 percent more insulin and 9.6 percent more first-hour glucose than sourdough whole grain. Both groups. The difference was the bread.

The industry problem. In the United States, "sourdough" is not a regulated term. Manufacturers can label any bread sourdough. Real Bread Campaign auditors in the UK have documented widespread use of commercial yeast, added vinegar or acetic acid, and "sourdough flavoring" in loaves sold as sourdough. The bread is leavened in roughly two hours, then dosed with acid to mimic the tang of a long ferment.

Why this matters. Added vinegar is not nothing. Liljeberg 1997 showed adding acid to bread produces some glucose-lowering effect. But it does not replicate full sourdough fermentation, which produces both lactic and acetic acid in specific ratios plus slow modification of the starch itself. Commercial "sourdough" with added vinegar gets you a fraction of the benefit.

A note on the data. The Ozer 2023 comparator was white wheat bread, not commercial "yeasted vinegar sourdough." The graphic extends that by inference. Commercial sourdough without real fermentation behaves like white bread plus a small added-acid effect.

A note on labels. Authentic sourdough should list flour, water, salt, and starter. If the label says yeast, vinegar, acetic acid, or "natural flavor," the bread was not fermented in the traditional sense. Hybrid labels ("made with sourdough starter" plus commercial yeast) get some flavor compounds but skip most of the ferment.

The takeaway. The glucose effect of sourdough is real and is one of the more rigorously documented benefits in fermented foods. But the benefit lives in the fermentation, not the label. Check the ingredient list. If it has yeast or vinegar, you are eating fast bread with a marketing claim.

Liljeberg, Am J Clin Nutr 1997 · Ozer, Wien Klin Wochenschr 2023

Recently, I’ve noticed that many people who are new to sourdough bread have the impression that sourdough is just one ty...
05/24/2026

Recently, I’ve noticed that many people who are new to sourdough bread have the impression that sourdough is just one type of bread like a baguette or ciabatta or focaccia. A number of people come into my store asking for my “sourdough bread” as if it were separate from my other bread. Over the years, I’ve come to realize that what they’re asking for is the traditional, four-ingredient bread (flour, water, salt and sourdough), which many believe is the only sourdough bread.

Those of you familiar with my yummy creations know that sourdough at Novel Breads Company is so much more than this limited definition. Yes, it is a type of bread known for being leavened with wild yeast (a.k.a. sourdough starter) rather than active dry yeast or chemical agents like baking soda or baking powder. However, at Novel Breads Co., sourdough is the starting ingredient, the essential ingredient of every baked creation I make. Some of our sourdoughs have fruits or vegetables, others with chocolate and dairy. There are even sourdough cookies, croutons and croissants. So, when you step through our doors and ask for our sourdough bread, you’ll have to be more specific!😉 📦

Attention Beaver Customers! Once again, the market will be graced with rain and cold, but we hope you will still come. W...
05/22/2026

Attention Beaver Customers! Once again, the market will be graced with rain and cold, but we hope you will still come. We made extra packs of English Muffins this week, because we will not be at the market on May 30. Stock up to last for a couple weeks. Also, we will have the new Brown Butter Bagels, the new Pepperoni Cornbread Focaccia, the newly returned Thai Banana Bread, the frequently requested Lemon Ricotta Bread and Chocolate Addiction Cookies and so much more. See you in the morning (if it’s raining, the market will start at 9:45am).

05/21/2026

At Novel Breads Co. this week…

Address

504 Pittsburgh Street
Mars, PA
16046

Opening Hours

Thursday 10am - 2pm
Friday 10am - 2pm
Saturday 10am - 2pm

Telephone

+17249963179

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