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As K-Beauty evolves beyond skincare, hair and scalp care are quickly gaining momentum. Kolmar Korea is tapping into this...
30/06/2026

As K-Beauty evolves beyond skincare, hair and scalp care are quickly gaining momentum. Kolmar Korea is tapping into this shift with Scalp Sun Essence, a UV protection product designed specifically for the scalp.

After nearly a year of research, the company developed a lightweight formula suitable for both the scalp and hair, earning Korea's first approval for a scalp sunscreen.

As consumers increasingly treat the scalp like skin, hair and scalp care could become the next growth engine for K-Beauty.

K-culture and K-beauty enthusiasts turned out in force on opening day, eager to experience their favorite Korean beauty ...
26/06/2026

K-culture and K-beauty enthusiasts turned out in force on opening day, eager to experience their favorite Korean beauty products offline for the first time. Shoppers welcomed the chance to test products in person and receive personalized recommendations tailored to their skin concerns.

To meet local demand, Olive Young significantly expanded its skincare offering. At the Century City location, the skincare section is 1.5 times larger than that of a standard store in Korea, underscoring the growing appetite for K-beauty skincare.

Designed as an immersive beauty destination, the store features the "Boost & Glow Bar", spotlighting trending serums and essences, and the "Prep Bar", dedicated to toner pads and sun care favorites. A dedicated beauty device zone further enhances the experience, while the exclusive "Skin Scan" service provides members with personalized product recommendations based on their individual skin concerns.

As K-beauty continues to gain momentum globally, Olive Young is bringing a more curated and personalized beauty experience to local consumers.

♻️A new chapter for clean beauty?Cosmax is raising the bar for sustainability with its Flush-It Melting Pad, a skincare ...
23/06/2026

♻️A new chapter for clean beauty?

Cosmax is raising the bar for sustainability with its Flush-It Melting Pad, a skincare pad designed to biodegrade after disposal through a two-step process involving water and microorganisms.

The innovation has already earned recognition as a finalist in the Cosmopack Awards 2026 Sustainability category.

As manufacturers increasingly drive industry-wide change, sustainable beauty is becoming more than a trend—it's shaping the future of skincare.

Known for its bestselling Carrot Pad, Skin Food is now expanding the franchise with the launch of a new PDRN Pad.More th...
18/06/2026

Known for its bestselling Carrot Pad, Skin Food is now expanding the franchise with the launch of a new PDRN Pad.

More than just adding PDRN to the mix, the brand is combining its signature food-based ingredients with the trending active. Following the earlier release of Banana PDRN, Skin Food continues to strengthen a unified concept centered around Food + PDRN.

From carrots to bananas—and now beyond—the PDRN race keeps evolving.

Pulmuone Health & Living is expanding its skincare category with the launch of **Soonchal**, a new beauty line from Pulm...
17/06/2026

Pulmuone Health & Living is expanding its skincare category with the launch of **Soonchal**, a new beauty line from Pulmuone LOHAS.

At the heart of the collection is **PMO SOYBIODERM™**, a proprietary complex developed by Pulmuone Health & Living and crafted from five key ingredients derived from Korean soybeans.

Soy peptides and soy protein help deliver hydration and improve skin elasticity, while soy PDRN supports healthy aging. Enriched with soy ferment and soy extract, the formula is designed to help soothe the skin, lock in moisture, and strengthen the skin barrier for a healthy, radiant complexion.

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