Take the highest quality USDA approved jerky you can find and build a store around it. Make it in small batches so it will always be fresh. Fill the store with so many varieties and flavors of “made in the good old USA” jerky that folks will be amazed. Oh yeah, make the experience fun too. Give out lots of free samples so guests will not HOPE they like their choice . . . they will KNOW they LOVE it! Fill in any extra space with some of the best popcorns, cheeses, peanut butters (the list goes on and on) and even throw in some bug suckers . . . just for fun. The simple idea is – every day and in all ways create an atmosphere that jerky lovers and their families can come into and relax. If you see some of our guest’s kind of dancing around the store while sampling some truly great jerky, you’ll get what we mean. Now it might seem like the idea was obvious. After all, people love great beef jerky, right? Why wouldn’t there be a store featuring it? Well you should have seen the looks on some of our relative’s faces when they heard what we were up to. You should have seen the look on the faces of our BANKERS when we pitched the idea to them. Horror films have less tormented looking faces than what we were looking at across the desk. So, we gave them a little jerky and the rest, as they say, is history. So, the long and the short of it is, we took a simple idea and added some fun. We opened the doors and hoped you would come in. And boy have you come. Every day we are motivated to keep it going and keep making it better. It’s all for you, the jerky lover who for too long was neglected and force-fed inferior mass market jerky. We hope you enjoy it as much as we enjoy doing it for you.
