04/11/2026
YOU CAN HARVEST PLENTY AND STILL STRUGGLE TO MAKE MONEY FROM FARMING!
Let me tell you something I learnt from experience.
In 2023, I transported a full bus of yam from my farm to Lagos to sell.
I thought the difficult part was getting the yam to Lagos. I was wrong!
I spent almost one month in Lagos looking for buyers. Storage was costing me money. Some people booked yam but never came to collect. I eventually sold some, lost some and even gave some away because I needed to return to my farm.
That experience taught me a painful lesson:
Finding buyers should happen BEFORE you move your farm produce.
I had to change how I approached selling.
When I started selling coconut seedlings, I became more organised. I collected payments, grouped orders, arranged deliveries and followed up with customers until they received their seedlings.
I also started using Facebook and WhatsApp more strategically to reach customers.
Today, I want other Nigerian farmers to learn these lessons too.
You don't always need to wait for market women or middlemen to come to your farm before you can sell.
There are households looking for fresh farm produce. The challenge is knowing how to find them, reach them, communicate with them and organise their orders.
That is why I created my new ebook:
FROM FARM TO CUSTOMER: How Nigerian Farmers Can Sell Their Produce Directly to Households Using Facebook and WhatsApp.
Inside, I share practical guidance to help you:
- Understand the customers who are likely to buy your produce.
- Find household buyers.
- Use Facebook and WhatsApp to promote your farm produce.
- Communicate with potential customers.
- Organise and track customer orders.
You also get 4 practical worksheets to help you put what you learn into action.
INTRODUCTORY OFFER: ₦3,500 for the first 50 buyers.
Get your copy using the link in the comment section
I want to ask you something:
Have you ever harvested a crop and struggled to find people who would buy it?
Tell me which crop it was and what happened. I would love to hear your experience.
Let's learn from one another. 🌱
