22/05/2026
Our client this time is Xingyi Decoration Company, located in Guangzhou Chuangzhan Exhibition Center. A 34-year-old brand in the decoration industry, their quality is trustworthy. Their showroom features a series of display racks manufactured by our Masterxuan Display Company. Following the video filmed by our team, I'll briefly introduce them:
First up is the 360° pull-out rotating display rack, which was incredibly popular for several years and remains a hot seller. It works very well for displaying wood flooring; the 360° rotation allows for a more intuitive and convenient view of the details and textures of the wood flooring from both sides.
Next is the vertical screen-style panel display frame, fixed to the ceiling or floor. Its simple, partition-like design adds a sense of depth to spacious areas. For example, in our reputable Xingyi Decoration Company's large and spacious showroom, using this display rack in an appropriately open area not only adds visual depth but also effectively showcases the products.
Drawer-style material display cabinets are an essential element of any showroom. Multiple drawer-style display cabinets are arranged in a row, with recessed slots on the drawer surfaces for displaying various small material samples. If the drawer unit is placed against the wall, the wall also features a framed wall display shelf. In the video, it appears to be displaying tiles with artistic patterns resembling plum blossoms, orchids, bamboo, and chrysanthemums.
Next up is a single-sided, angled tile display shelf, popular in recent years. The 55° angled display reveals a portion of the material, making it easier for customers to choose their preferred pattern.
Next to it is a pull-out aluminum ceiling panel display cabinet. While the ceiling industry has continuously evolved from small aluminum panels to large panels, honeycomb aluminum panels, and other decoration methods, the changing interior design styles in recent years have led to less emphasis on ceiling decoration, resulting in a sluggish market for aluminum ceiling panels. However, the market still exists; as long as there are houses, there will be ceilings. It's just a matter of which way the market trend will blow. I believe that some clever companies will eventually create a new decoration concept. However, because aluminum panels are so light, our new approach wasn't ideal; the old method was more suitable. Therefore, we provided on-site after-sales technical support and debugging services for this aluminum panel display cabinet. This is why our team members accompanied us to film this video.
Most of the display cabinet installations we do for clients are during the showroom decoration phase; clients haven't yet displayed their beautiful products on our shelves. Display shelves need to be used to showcase products to achieve the desired effect, just like a beautiful model needs to wear beautiful clothes to look her best. Therefore, we often don't have many aesthetically pleasing videos; most are assembly and testing videos of the custom-made display cabinets from our Masterxuan display factory before packaging and shipping.
Oh, and I almost forgot to mention the tile wall display shelves at the end of the video. This minimalist wall display style is an essential tile display frame for many large brand building materials and tile companies. However, in recent years, interior designers and building material owners have had many differences in their philosophies, with two opposing camps emerging: one favoring extensive and diverse designs, and the other emphasizing minimalist and refined decoration. For example, offering a full range of home renovation services represents a broad and extensive marketing strategy, while focusing on a few high-quality brand marketing options is a more specialized approach. Is there a right or wrong market? Perhaps there is; those who persevere and survive are the ones who are right.
