Provenir

Provenir Provenir's on-farm processed beef is available via retail, restaurants and online.

Inspired by a desire to improve animal welfare, and passion to produce the best meat, the founders of Provenir launched Australia’s first mobile, on-farm abattoir.

03/01/2026

The other day, I posted on the rise of regenerative farming and the relatively rapid adoption into main stream farming practices which has been exciting to watch and participate in.

But there is also a structural problem with the benefits of regenerative farming reaching the end consumer in a state that reflects the inherent environmental value of the output of regenerative farming eg livestock, crops or horticulture.

The problem lies post the farm gate. In very basic terms our food system consists of 3 distinct stages Producer > Processor > Product.

Without processors we don’t have a product we can consume - this is particularly relevant to the livestock sector of Ag.

And here in-lies the structural problem with regenerative farming achieving its full potential benefit. There are no “regenerative processors”(with the exception of yours truly) that is focused on solely processing regenerative sourced livestock. This means that almost all regeneratively farmed output is homogenised at the point of processing with conventional farmed output meaning that consumers (you) can’t differentiate between regenerative and conventional products.

Sure, there are processor led “grass-fed” labels that run quality assurance programs but the end out put is homogenised with conventional farmed output.

Until the processors get on board with playing their role in getting regenerative farmed output from their paddock to your plate - the amazing benefits of regenerative farming won’t be realised beyond the farm gate.

A more decentralised and diversified processor sector is required to achieve this. I am hopeful that several projects will kick off in 2026 to start to realise this.

Regenerative Farming. 16 odd years ago - when I gave up conventional farming overnight - I didn’t realise that I had cho...
29/12/2025

Regenerative Farming.

16 odd years ago - when I gave up conventional farming overnight - I didn’t realise that I had chosen regenerative farming as a consequence of that decision. I just felt that applying a chemical solution (synthetic fertilisers, pesticides, herbicides etc) to a biological problem (increasing soil fertility) didn’t make much sense. This feeling was backed by 20 years experience as a scientist.

Having studied and learnt from regenerative farming legends, I know that this feeling is based in fact. And it has been wonderful to see regenerative farming move from the fringes of “hippy farming” to mainstream farming, adopted at small and large scale across livestock, cropping and horticulture. Regenerative Farming conferences are widely attended and the industry base knowledge is expanding rapidly ..

Whilst there is much to celebrate with the emergence of regenerative farming - there is still a massive hurdle to overcome before we realise the full potential of regenerative farming.

Check out tomorrow’s post.

2025 was another big year for Provenir, our 6th year of operations. Providing a viable alternative to static abattoirs a...
28/12/2025

2025 was another big year for Provenir, our 6th year of operations. Providing a viable alternative to static abattoirs and the (unnecessary) associated animal live transport required.

I am proud that we led the way of mobile processing in Australia - and to be honest - surprised that to date no others have followed. But I feel that 2026 will be the year that all changes.

Producers are getting jack of being locked out of processing options and will start to take things into their own hands. We applaud this. And look forward to more mobile processing units traversing Australia- including more of ours.

Bring on 2026!

You need to be quick for this one. TODAY ONLYGet 15 Gourmet Provenir Sausages (Valued at over $50) free with every order...
30/11/2025

You need to be quick for this one.

TODAY ONLY

Get 15 Gourmet Provenir Sausages (Valued at over $50) free with every order over $149.

It’s super simple - no coupons, no opt in - just order over $149 and you’ll snag the sausages!

Amazing value - just in time for Summer BBQ’s.

All sausages are hand made and hand tied by Luke - one of the true artisan butchers at Provenir.

Offers ends at Midnight tonight!

Check out our website for details.

All good things must come to an end! Our best ever sale finishes at 10pm tonight. Get in quick!
29/11/2025

All good things must come to an end! Our best ever sale finishes at 10pm tonight. Get in quick!

27/11/2025

The Provenir team have been hard at it. But now we are down to the final few days. Thankfully, Butcher Tim is amazing with a knife in his hand.

Monday Funny. This little lady loves nothing better than a good neck scratch on a tree truck. She thought she had found ...
23/11/2025

Monday Funny.

This little lady loves nothing better than a good neck scratch on a tree truck.

She thought she had found heaven when she discovered this particular tree that scratched both sides of her neck - AT the same time.

Downside - it was also a perfect head lock!

After I released her - I’m sure I heard her “moo” her gratitude to me!

19/11/2025

In 2017, the founders imagined a world where cattle wouldn’t have to endure live transport.
The solution - Australia’s first mobile abattoir.

8 years on - our mobile processing is still going strong.

With the abattoir accessibility crisis getting worse - mobile processing will be part of the solution.

But leaving the burden of change solely to innovators like Provenir and others is unfair.

We need industry and government involvement.

If you care about local food supply chains - leave a comment. Please

Our Limited Release Wagyu MB4+ is something special. Hard to believe that 100% grass-finished Wagyu can achieve this lev...
19/11/2025

Our Limited Release Wagyu MB4+ is something special.
Hard to believe that 100% grass-finished Wagyu can achieve this level of marbling - but working with Yalandra Pastoral Co makes it true.

We will have more stock available shortly - so be quick before it all sells out again!

We rarely have sales at Provenir - so when we do - you know it’s going to be a good one. ✅ Up to 25% Off across the rang...
14/11/2025

We rarely have sales at Provenir - so when we do - you know it’s going to be a good one.

✅ Up to 25% Off across the range

✅ Traceable, Ethical, Aussie Quality

✅ Free shipping over $220

✅ Nov 14 – 30 (or until sold out)

Paddock to Plate..,Farm to Fork…Field to Feast…These catch phrases get used a lot in marketing though I’m interested in ...
11/11/2025

Paddock to Plate..,
Farm to Fork…
Field to Feast…

These catch phrases get used a lot in marketing though I’m interested in knowing what it actually means to you.

Let me know in comments

Have you secured your Bundarra Xmas Ham yet?These are hand crafted masterpieces from the clever people at Bundarra not m...
10/11/2025

Have you secured your Bundarra Xmas Ham yet?

These are hand crafted masterpieces from the clever people at Bundarra not mass produced imported hams from Colesworth and Co.

This Christmas support those who are leading the regenerative farming revolution



Address

Midland Highway
Bannockburn, VIC
3331

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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